Zobrazeno 1 - 10
of 34
pro vyhledávání: '"Heesoon Yang"'
Autor:
Heesoon Yang, Yunjeong Kim
Publikováno v:
Fashion and Textiles, Vol 11, Iss 1, Pp 1-21 (2024)
Abstract The purpose of this study is to investigate Thai, Vietnamese and Indonesian consumers’ responses to cross-border online shopping for Korean fashion products using 3D virtual fitting technology. In order to examine the factors affecting a c
Externí odkaz:
https://doaj.org/article/15d7dbc6e7f24a42bba238ca892f34d5
Publikováno v:
International Journal of Costume and Fashion. 22:58-70
Autor:
Heesoon Yang, Yunjeong Kim
Publikováno v:
Journal of the Korean Society of Costume. 72:22-37
Autor:
Heesoon Yang
Publikováno v:
Journal of the Korean Society of Costume. 72:51-68
Autor:
Reza Ashari Nasution, So Won Jeong, Byoungho Ellie Jin, Jae-Eun Chung, Heesoon Yang, Robert Jeyakumar Nathan, Devi Arnita
Publikováno v:
Journal of Islamic Marketing.
Purpose The purpose of this study is to explore the acculturation caused by the Korean wave among Indonesian Muslim consumers, especially in the food and cosmetic sectors, based on religious grounds. Design/methodology/approach Data were collected th
Autor:
IN HYOUNG PARK, Robert Jeyakumar Nathan, Heesoon Yang, Byoungho Ellie Jin, So Won Jeong, Jae-Eun Chung
Publikováno v:
Innovate to Elevate.
Publikováno v:
Breaking Boundaries.
Publikováno v:
Journal of the Korean Society of Costume. 71:126-141
Autor:
Reza Ashari Nasution, Jae-Eun Chung, So Won Jeong, Robert Jeyakumar Nathan, Heesoon Yang, Byoungho Jin
Publikováno v:
Polish Journal of Management Studies. 22:277-290
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 25:389-406
PurposeBuilt on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate with a country (e.g. Samsung), contributes to forming two dimensions of cou