Výsledky vyhledávání - "Hee-Kang Moon"

Autor: Ho Jung Choo, Namhee Yoon, Hee-Kang Moon, Hyun-Sook Kim

Publikováno v: Journal of Fashion Marketing and Management: An International Journal. 16:81-101

PurposeThe purpose of this paper is to conceptualize luxury customer value and empirically test the reliability and validity of the proposed structure of it. In addition, it aims to identify luxury customer value factors that influence brand relation

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ab8f6a1aec0b801ca87f59da081471fb
https://doi.org/10.1108/13612021211203041

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The Effect of Fashion Luxury Consumption Values on the Intention to Maintain Brand Relationships -Differences among Segmented Markets Based on Purchasing Patterns

Autor: Namhee Yoon, Ho Jung Choo, Hee-Kang Moon, Hyun-Sook Kim

Publikováno v: Journal of the Korean Society of Clothing and Textiles. 35:408-420

This study identifies the fashion luxury customer segments grouped by expenditures and the number of purchasing brands to verify the effects of perceived luxury consumption values on the intention to maintain a brand relationship for each group. A su

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9829b14e75eaf9bdde035b3cdc7ad6d9
https://doi.org/10.5850/jksct.2011.35.4.408

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Adolescents' Perception of Korean Traditional Culture and the Image Association with Fashion Cultural Products of Korean Image

Autor: Chorong Youn, Hee-Kang Moon

Publikováno v: Journal of the Korean Society of Clothing and Textiles. 35:51-62

This study provides guidelines for the development of Korean fashion cultural products. This study identified adolescents` perception of Korean traditional culture and examined their attitudes towards the fashion cultural products of the Korean image

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ff6fadd4672d7aab96763eda03cc132d
https://doi.org/10.5850/jksct.2011.35.1.051

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Apparel Purchase Behaviors and Image Preferences of Preteen Girls and Their Mothers: Considering Preteen Girls' BMI and Body Image

Autor: Hee-Kang Moon

Publikováno v: Journal of the Korean Home Economics Association. 48:37-49

The purpose of this study was to identify preteen girls and their mothers` apparel image preference and apparel purchase behavior. This study was particularly interested in verifying the influencing factors of plus size preteen girls` apparel choice

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::71b53f8033a608a7b3c2148829f71e98
https://doi.org/10.6115/khea.2010.48.10.037

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