Zobrazeno 1 - 10
of 976
pro vyhledávání: '"Hedonic motivation"'
Publikováno v:
The Bottom Line, 2024, Vol. 37, Issue 4, pp. 403-433.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BL-02-2023-0043
Autor:
Lee, Sangyung, Kim, Young Hoon
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 5, pp. 1018-1043.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-03-2024-0071
Autor:
Ephrem Habtemichael Redda
Publikováno v:
Scientific Annals of Economics and Business, Vol 71, Iss 3, Pp 337-351 (2024)
Empirical studies indicate that utilitarian and hedonic shopping motivations have a profound effect on customer satisfaction in a physical brick-and-mortar shopping environment. Studies have also started to surface which underscore the importance of
Externí odkaz:
https://doaj.org/article/e046fed907a542e7be3de9e71aca09cd
Autor:
Tiwari, Chandan Kumar, Bhat, Mohd. Abass, Khan, Shagufta Tariq, Subramaniam, Rajaswaminathan, Khan, Mohammad Atif Irshad
Publikováno v:
Interactive Technology and Smart Education, 2023, Vol. 21, Issue 3, pp. 333-355.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/ITSE-04-2023-0061
Autor:
Abikari, Masoome
Publikováno v:
International Journal of Bank Marketing, 2024, Vol. 42, Issue 5, pp. 1036-1058.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-01-2023-0004
Publikováno v:
Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing
Autor:
Payam Partovinia, Niloofar Abbaspoor
Publikováno v:
International Journal of Digital Content Management, Vol 5, Iss 9, Pp 63-87 (2024)
Purpose: In contemporary times, augmented reality is a cornerstone technology within the tourism sector. Nonetheless, the inclination towards embracing and utilizing augmented reality applications in tourism hinges upon multifaceted determinants, mer
Externí odkaz:
https://doaj.org/article/e637c2ced0f84687a36a7a6596325854
Publikováno v:
Among Makarti, Vol 17, Iss 1, Pp 80-97 (2024)
Abstract : This research endeavors to ascertain the impact of electronic word of mouth, hedonic motivation, perceived ease of use, and perceived usefulness on the purchase intentions of consumers participating in TikTok Live Streaming. Employing a qu
Externí odkaz:
https://doaj.org/article/2ab36c6c496848ca8247be89b5fb0568
Autor:
Otilia-Elena PLATON
Publikováno v:
Challenges of the Knowledge Society, Vol 17, Iss 1, Pp 684-695 (2024)
In the fast-paced world of online commerce, understanding the psychological drivers behind consumers' impulse purchase intentions of discounted products is essential for businesses seeking to optimise their ecommerce strategies and drive sales. This
Externí odkaz:
https://doaj.org/article/6d8a0e717470430d9fd6a6e76aab9d69
Publikováno v:
Data in Brief, Vol 57, Iss , Pp 111047- (2024)
This article aims to provide a dataset on the factors affecting the online impulse buying behavior of university and college students in Vietnam. The examined factors include scarcity (SC), serendipity information (SI), trust (TR), hedonic motivation
Externí odkaz:
https://doaj.org/article/0ac08669fca640729d387127071e5a54