Výsledky vyhledávání - "Hedonic motivation"

Akademický článek

THE INFLUENCE OF LIVE STREAMING AND MATERIALISM ON PURCHASING DECISIONS FAST FASHION PRODUCTS THROUGH HEDONIC MOTIVATION.

Autor: Andrini, Raissa Fidela¹ fdlaraissa@apps.ipb.ac.id, Yuliati, Lilik Noor², Nurhayati, Popong¹

Publikováno v: Indonesian Journal of Business & Entrepreunership. Sep2024, Vol. 10 Issue 3, p617-628. 12p.

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Akademický článek

THE ROLE OF HEDONIC MOTIVATION IN SOCIAL COMMERCE TOWARD CONSUMER PURCHASE INTENTION.

Autor: Kumaran, Kumaresan¹ kumaresankumaran525@gmail.com, Lunyai, Janifer¹, Ahmad Nordin, Nordiana Binti¹

Publikováno v: International Journal of Business & Society. 2024, Vol. 25 Issue 2, p592-612. 21p.

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Akademický článek

THE INFLUENCE OF HEDONIC MOTIVATION, INFLUENCER MARKETING ON PURCHASE DECISION WITH FOMO (FEAR OF MISSING OUT) AS MEDIATION.

Autor: Mahmud, Darilsyah¹ darilsyah.mahmud@binus.ac.id, Heryanto, Firman Nur¹ firman.heryanto@binus.ac.id, Muzaki, Helmy¹ helmy.muzaki@binus.ac.id, Mustikasari, Faranita² faranita.mustikasari@binus.edu

Publikováno v: International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 11, p1-29. 29p.

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Kniha

Fashion Vlogging for Sustainable Cosmetics: Modelling the Relationship Between Hedonic Motivation and Impulse Buying Intention with Parasocial Interaction as a Mediator

Autor: Manchanda, Parul, Arora, Nupur, Aggarwal, Aanchal

Publikováno v: Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/S1569-37592024000113B012

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Akademický článek

The Effect of the Theory of Acceptance and Use of Augmented Reality on the Intention to Use Mobile Tourism Augmented Reality Apps: the Mediating Role of Hedonic Motivation

Autor: Payam Partovinia, Niloofar Abbaspoor

Publikováno v: International Journal of Digital Content Management, Vol 5, Iss 9, Pp 63-87 (2024)

Purpose: In contemporary times, augmented reality is a cornerstone technology within the tourism sector. Nonetheless, the inclination towards embracing and utilizing augmented reality applications in tourism hinges upon multifaceted determinants, mer

Externí odkaz: https://doaj.org/article/e637c2ced0f84687a36a7a6596325854

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Akademický článek

PENGARUH HEDONIC MOTIVATION, ELECTRONIC WORD OF MOUTH, PERCEIVED EASE OF USE, DAN PERCEIVED USEFULLNESS TERHADAP PURCHASE INTENTION LIVE STREAMING TIKTOK SHOP

Autor: Farhan Rohmatulloh, Novika Candra Astuti

Publikováno v: Among Makarti, Vol 17, Iss 1, Pp 80-97 (2024)

Abstract : This research endeavors to ascertain the impact of electronic word of mouth, hedonic motivation, perceived ease of use, and perceived usefulness on the purchase intentions of consumers participating in TikTok Live Streaming. Employing a qu

Externí odkaz: https://doaj.org/article/2ab36c6c496848ca8247be89b5fb0568

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Akademický článek

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Akademický článek

The Effect of Hedonic Motivation and IT Affordance on Impulsive Buying Decisions in Social Commerce: TikTok.

Autor: Pranata, Jephthah Alvin¹ jephthah.pranata@binus.ac.id, Putra Riyanto, Muhammad Raihan¹ muhammad.riyanto002@binus.ac.id, Hendrawan, Shania¹ shania.hendrawan@binus.ac.id, Gunadi, Willy¹ wgunadi@binus.edu

Publikováno v: International Journal of Electronic Commerce Studies. 2024, Vol. 15 Issue 2, p63-102. 40p.

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Akademický článek

THE INFLUENCE OF HEDONIC MOTIVATION, PERCEPTION OF ONLINE PRICES, ACCESS TO INFORMATION, AND ONLINE TRUST TOWARDS ATTITUDE AND PURCHASE INTENTION ON E-COMMERCE PLATFORM.

Autor: Sugijono, Vincentius Malvin¹ vincentiusmalvin99@gmail.com, Pratomo, Luki Adiati¹ luki.adiati@trisakti.ac.id

Publikováno v: Devotion: Journal of Research & Community Service. Jan2024, Vol. 5 Issue 1, p88-100. 13p.

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Akademický článek

UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS

Autor: Otilia-Elena PLATON

Publikováno v: Challenges of the Knowledge Society, Vol 17, Iss 1, Pp 684-695 (2024)

In the fast-paced world of online commerce, understanding the psychological drivers behind consumers' impulse purchase intentions of discounted products is essential for businesses seeking to optimise their ecommerce strategies and drive sales. This

Externí odkaz: https://doaj.org/article/6d8a0e717470430d9fd6a6e76aab9d69

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