Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Hector Gonzalez-Jimenez"'
Autor:
Jungkeun Kim, Jooyoung Park, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jae-Eun Kim, Rouxelle De Villiers, Jacob C. Lee, Marilyn Giroux
Publikováno v:
European Journal of Marketing. 56:738-767
Purpose This research aims to examine the role of perceived threat (i.e. COVID-19) on people’s preferences for destination logo designs. In addition, it investigates the influence of childhood socioeconomic status (SES) and sensation seeking on the
Publikováno v:
Journal of Business Research. 133:365-375
We build on the limited research on selfie editing by studying novel drivers and consequences of it. We study the psychological self-conscious drivers self-esteem, body comparison with peers and models/celebrities, and cybervictimization. We also stu
Autor:
Seongsoo Jang, Marilyn Giroux, Seongseop (Sam) Kim, Yung Kyun Choi, Hector Gonzalez-Jimenez, Jungkeun Kim, Jooyoung Park, Jae-Eun Kim, Jacob C. Lee
Publikováno v:
Australasian Marketing Journal. 31:60-70
This article investigates the role of diverse nudging communication strategies on perceived threat and stockpiling intention. Across three studies, the authors examined the various effects of “nudging” on consumer behavior. Study 1 demonstrates t
Publikováno v:
Journal of Business Research. 130:564-573
Electronic word-of-mouth (e-WOM) plays an important role in influencing Chinese consumers’ brand perceptions. While domestic social media managers are keen to understand how to protect their brands, their foreign counterparts are keen to reduce con
Autor:
Jacob C. Lee, Seongsoo Jang, Roger Marshall, Seongseop (Sam) Kim, Drew Franklin, Jaeseok Lee, Yung Kyun Choi, Mark T. Spence, Jaehoon Lee, Jooyoung Park, Hector Gonzalez-Jimenez, Jungkeun Kim
Combining conceptual perspectives from emerging research on COVID-19, safety-seeking motivations, and extremeness aversion in choice (i.e., compromise effects), we examine how and why the perceived threat of COVID-19 affects consumers’ choice and d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f2a30209da4410549a7b79da35ea6467
https://orca.cardiff.ac.uk/id/eprint/140807/1/COVID-19+and+Extremeness+Aversion_JTR.pdf
https://orca.cardiff.ac.uk/id/eprint/140807/1/COVID-19+and+Extremeness+Aversion_JTR.pdf
Publikováno v:
Psychology & Marketing. 38:745-758
Publikováno v:
Journal of Business Research. 121:429-437
This study investigates how materialism and cosmopolitanism affect emotional brand attachment, a key driver of consumer brand equity. Further, it sheds light onto the contingent role of ideal self-congruity and perceived brand globalness in such rela
Autor:
Seongsoo Jang, Jae-Eun Kim, Jacob C. Lee, Jooyoung Park, Hector Gonzalez-Jimenez, Seongseop (Sam) Kim, Yung Kyun Choi, Marilyn Giroux, Jungkeun Kim
Publikováno v:
Journal of Advertising
Prior research in behavioral economics has examined the effects of nudging and the diverse aspects of choice on individuals’ decisions and behaviors. Based on this premise, the current research offers a novel and timely view by examining how commun
Publikováno v:
Journal of Business Research. 103:293-300
Despite a substantial body of self-congruity (SC) research (cf. Aguirre-Rodriguez, Bosnjak, & Sirgy, 2012) two important questions remain open: First, does the SC effect apply beyond Western countries. Second, does individual level culture moderate t
Autor:
Yung K Choi, Sukki Yoon, Billy Sung, Seongseop (Sam) Kim, Daniel C Lee, Fernando Fastoso, Hector Gonzalez-Jimenez, Jooyoung Park, Benjamin G. Voyer, Jungkeun Kim, Changju Kim
Publikováno v:
Psychology & Marketing
This study investigates the relationship between the COVID‐19 threat and consumer evaluation of a product with authenticity appeals in advertisements. We propose that threatening situations like COVID‐19 motivate consumers to lower their uncertai