Zobrazeno 1 - 10 of 20 pro vyhledávání: '"Heather L. LaMarre"'
1
Satire without borders: The age-moderated effect of one-sided versus two-sided satire on hedonic experiences and patriotism
Autor: Mark Boukes, Heather L. LaMarre
Publikováno v: Humor, 36(1), 1-24. De Gruyter Mouton
The differential satire effects across domestic and foreign audiences are largely unknown; yet, this is of growing relevance as political satire increasingly reaches international audiences. A two-country experiment was conducted in which satirical s
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6a1ae90690532a3c70ffb81ebcafd556
https://doi.org/10.1515/humor-2022-0047
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4
Satirical Narrative Processing: Examining the Roles of Character Liking and Media Enjoyment on Narrative-Consistent Attitudes
Autor: Heather L. LaMarre, Christiane Grill
Publikováno v: International Journal of Public Opinion Research. 31:142-160
This study uses online survey data (n=127) with an embedded media manipulation to examine relationships between character liking, media enjoyment, and narrative consistent attitudes with late-night political comedian, Stephen Colbert’s satirical ca
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::756e7dbc510b6d4686d537473a0063c4
https://doi.org/10.1093/ijpor/edx025
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5
Narrative persuasion by corporate CSR messages: The impact of narrative richness on attitudes and behavioral intentions via character identification, transportation, and message credibility
Autor: Mark Boukes, Heather L. LaMarre
Publikováno v: Public Relations Review, 47(5):102107. Elsevier
The current study examines the persuasiveness of narrative richness in messages about acts of corporate social responsibility (CSR). Specifically, we apply theory about narrative persuasion to the domain of corporate communication. Focusing on Coca-C
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::16d89bc166f12e775be281530130607f
https://doi.org/10.1016/j.pubrev.2021.102107
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6
A Normative Assessment of 2016 Political Convention Speech Exposure: Perceived Political Threats and Anticipated General Election Legitimacy
Autor: R. Lance Holbert, Bruce W. Hardy, Heather L. LaMarre
Publikováno v: American Behavioral Scientist. 61:379-400
Political party conventions, rivaled only by general election debates, are media events that can affect democratic processes through their ability to reach a wide audience. Conventions hold a unique place in the American electoral system by serving a
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6a0b0d45562dd875449466cdaf4f7400
https://doi.org/10.1177/0002764217693275
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7
Facebook Politics: Toward a Process Model for Achieving Political Source Credibility Through Social Media
Autor: Heather L. LaMarre, Elizabeth Housholder
Publikováno v: Journal of Information Technology & Politics. 11:368-382
The last two election cycles have seen an exponential rise in the number of political campaigns integrating some form of social media into their communication plans. As candidates and campaigns increase their social media communications, political co
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5e97e4d6e09a6aa3cad6cca193abf090
https://doi.org/10.1080/19331681.2014.951753
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8
Humor Works in Funny Ways: Examining Satirical Tone as a Key Determinant in Political Humor Message Processing
Autor: Heather L. LaMarre, Nathan Gilkerson, Kristen D. Landreville, Dannagal G. Young
Publikováno v: Mass Communication and Society. 17:400-423
This multi-experiment study builds upon extant political entertainment theory, testing whether satire type (horatian versus juvenalian) cues varying processing mechanisms (message discounting versus resource allocation), and if consequential differen
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d67f0f6e0a6f9825735b8bfa99837aa5
https://doi.org/10.1080/15205436.2014.891137
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9
Political social media engagement: Comparing campaign goals with voter behavior
Autor: Heather L. LaMarre, Elizabeth Housholder
Publikováno v: Public Relations Review. 41:138-140
This study combines campaign interviews with secondary analysis of Pew data from the 2010 U.S. election to examine both social media expectations from the campaign side and fulfillment of those expectations from the public side. The results indicate
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a6aac8c1367da4e248c5cae1c6bef903
https://doi.org/10.1016/j.pubrev.2014.10.007
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10
Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns’
Autor: Heather L. LaMarre, Yoshikazu Suzuki-Lambrecht
Publikováno v: Public Relations Review. 39:360-368
Considering the integral relationship between public relations and democracy ( Martinelli, 2011 ) coupled with the growing use of social media for democratic aims ( Smith, 2011 ) the current study examines the effectiveness of Twitter as a public rel
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cadff8967ef26c66672451b7271af3a2
https://doi.org/10.1016/j.pubrev.2013.07.009
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