Výsledky vyhledávání - "Heath McCullough"

Examining post-purchase consumer responses to product automation

Autor: Leah Warfield Smith, Randall Lee Rose, Alex R. Zablah, Heath McCullough, Mohammad 'Mike' Saljoughian

Publikováno v: Journal of the Academy of Marketing Science. 51:530-550

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c3480e14432cb337bcbfa553a0f060a0
https://doi.org/10.1007/s11747-022-00900-8

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Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling

Autor: Arthur W. Allaway, Heath McCullough, Kyoungmi (Kate) Kim, Gregory McAmis

Publikováno v: Journal of Marketing Theory and Practice. :1-18

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e0ed4576a905d688e3f0e8b0cbfe302b
https://doi.org/10.1080/10696679.2022.2115383

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Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do

Autor: Veronica Thomas, Dora Bock, Heath McCullough

Publikováno v: International Journal of Advertising. 42:518-541

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b03072edc76a1b0792689a95beb051b7
https://doi.org/10.1080/02650487.2022.2082221

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Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies

Autor: Mark R. Gleim, Heath McCullough, Naman Sreen, Logan G. Pant

Publikováno v: Journal of Retailing and Consumer Services. 70:103124

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a939c5802644dfd5977e3b4887a685b6
https://doi.org/10.1016/j.jretconser.2022.103124

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Cause marketing and customer profitability

Autor: Michel Ballings, Heath McCullough, Neeraj Bharadwaj

Publikováno v: Journal of the Academy of Marketing Science. 46:234-251

This research marks the first attempt to investigate the cause marketing–customer profitability relationship, and to assess whether features can moderate the influence of cause marketing (CM) on customer profitability for a focal brand and its main

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::78716414b2a376dd02c11910d5a00d6d
https://doi.org/10.1007/s11747-017-0571-4

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Glucocorticoid exposure alters the pathogenesis of Theiler's murine encephalomyelitis virus during acute infection

Autor: C. Jane Welsh, Thomas W. Prentice, Amy N. Sieve, Robin Johnson, Erin E. Young, Mary W. Meagher, Danielle Satterlee, Heath McCullough, Thomas H. Welsh

Publikováno v: Physiology & Behavior. 95:63-71

Previous research has shown that chronic restraint stress exacerbates Theiler’s virus infection, a murine model for CNS inflammation and multiple sclerosis. The current set of experiments was designed to evaluate the potential role of glucocorticoi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aa633122473799ea0178447091c5cec5
https://doi.org/10.1016/j.physbeh.2008.04.024

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