Zobrazeno 1 - 10
of 3 841
pro vyhledávání: '"Health halo"'
Autor:
Yim, Eunsong, Park, Kwangmin
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 10, pp. 2429-2447.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-11-2023-1151
Autor:
Gonzales, Gabriel E. (AUTHOR), Berry, Christopher (AUTHOR), Meng, Matthew D. (AUTHOR) gonzalesg@montclair.edu, Leary, R. Bret (AUTHOR)
Publikováno v:
Journal of Public Policy & Marketing. Jul2023, Vol. 42 Issue 3, p242-261. 20p. 2 Diagrams, 2 Charts, 2 Graphs.
Autor:
Agarwal, Sharad1 agarwalsharad0510@gmail.com, Roy, Shaunak2 shaunak@sxccal.edu
Publikováno v:
International Journal on Customer Relations. 2020, Vol. 8 Issue 1, p35-41. 7p.
Health Halo Effect and Mandela Effect. An Experimental Approach on Packaging Nutrient Content Claims
Publikováno v:
Styles of Communication, Vol 14, Iss 2, Pp 26-47 (2022)
Health concerns are the main reason for healthy product purchasing. Likewise, the packaging plays an important role in the decision-making process. The present paper investigates the health halo effect and the Mandela effect produced by the nutrien
Externí odkaz:
https://doaj.org/article/aac404582b0c4a9fa4a80e33bc85d1b5
Publikováno v:
Journal of Product & Brand Management, 2021, Vol. 30, Issue 8, pp. 1262-1276.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-06-2020-2947
Autor:
Berry, Christopher, Romero, Marisabel
Publikováno v:
In Food Quality and Preference December 2021 94
Publikováno v:
GIDA: The Journal of Food. 2020, Vol. 45 Issue 3, p590-599. 10p.
Autor:
Mediano Stoltze, Fernanda, Busey, Emily, Taillie, Lindsey Smith, Dillman Carpentier, Francesca R.
Publikováno v:
In Appetite 1 August 2021 163
Autor:
Keric, Danica1 (AUTHOR) danica.keric@cancerwa.asn.au, Myers, Gael1 (AUTHOR), Stafford, Julia1 (AUTHOR)
Publikováno v:
Health Promotion Journal of Australia. Jul2022, Vol. 33 Issue 3, p782-787. 6p.
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