Zobrazeno 1 - 2
of 2
pro vyhledávání: '"He, Stephen Xihao"'
Autor:
He, Stephen Xihao
Empowered by information technology, modern consumers increasingly rely upon online word-of-mouth (WOM--e.g., product reviews) to guide their purchase decisions. This dissertation investigates how WOM information is processed by consumers and its dow
Externí odkaz:
http://hdl.handle.net/1853/44866
Publikováno v:
Advances in Consumer Research. 2011, Vol. 39, p852-853. 2p.
