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of 22
pro vyhledávání: '"Haywood, Helen"'
Autor:
Haywood, Helen
This thesis considers a critical aspect of marketing: choice and decision-making in a context experiencing change and marketisation – HE. Its aim is to explore the HE choice process from parents’ perspective, at a time of increasing parental invo
Externí odkaz:
https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.680759
Autor:
Haywood, Helen, Molesworth, Mike
Publikováno v:
Marketing Intelligence & Planning, 2010, Vol. 28, Issue 7, pp. 831-846.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/02634501011086445
Autor:
Haywood, Helen1 hhaywood@bournemouth.ac.uk, Scullion, Richard1
Publikováno v:
Studies in Higher Education. Dec2018, Vol. 43 Issue 12, p2161-2175. 15p.
Publikováno v:
Society of Research into Higher Education
In UK HE where students are increasingly constructed as consumers, little is written about the corresponding academic conceptualisation; the lecturer as service provider. Whilst some authors embrace such metaphors, others identify negative behavioura
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::7350599126ee41946c26abdbb4fcda18
Autor:
Haywood, Helen
Publikováno v:
Society for Research into Higher Education
This paper challenges the dominant discourse that HE choice is a consumer choice and questions assumptions underpinning government policy and HE marketing. HE choice is largely viewed as a rational, decontextualized process. However, this interpretiv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::858913c9b87c6b99d172b4d1ab2866d6
Autor:
Haywood, Helen
Publikováno v:
Academy of Marketing 2014-Marketing Dimensions-people, spaces and places
In an increasingly marketised and competitive UK HE environment understanding the student decision-making process has become very important. At the same time, there has been an increase in parental involvement in this choice amongst certain groups of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::ebb8fb6e5f0742837582a27f67b38b17
https://eprints.bournemouth.ac.uk/21321/3/AM2014_0254_paper.docx-1.pdf
https://eprints.bournemouth.ac.uk/21321/3/AM2014_0254_paper.docx-1.pdf
Publikováno v:
Journal of Sexual Aggression; Jul2009, Vol. 15 Issue 2, p149-159, 11p, 7 Charts
Autor:
Haywood, Helen, Molesworth, Mike
Publikováno v:
" Academy of Marketing Conference"-Putting Marketing in its Place
In the context of an increasing marketisation of Higher Education, where students may come to see themselves as consumers, this paper examines the process that undergraduates go through in selecting universities and courses and examines an apparent f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::26784b94aa12a78310ce8f50105fe74c
https://eprints.bournemouth.ac.uk/11148/2/Final_version_of_paper_for_conference_references.pdf
https://eprints.bournemouth.ac.uk/11148/2/Final_version_of_paper_for_conference_references.pdf
Autor:
Haywood, Helen
Publikováno v:
Academy of Marketing Conference 2006: Marketing Excellence
This study explores how Chinese students chose a university to study a taught Masters programme. It includes an examination of the criteria they use and the process they go through, focusing on the ‘information search’, and ‘evaluation of alter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::23910bfb8060c6f581312f9d4d883169