Der wertschöpfungsbeitrag von corporate publishing [electronic resource] : effekte formaler und inhaltlicher gestaltungsmerkmale von kundenmagazinen / Florian Haumer ; mit einem geleitwort von Wolfgang Donsbach.

Autor: Haumer, Florian

Externí odkaz: Kolekce e-knih KNAV Registrovani uzivatele: plny text online 5 minut, dalsi pristup na vyzadani. Registered users: full text online 5 minutes, further access on request.

Technological advances and the future of corporate and marketing communication: An international foresight study among experts from different professional backgrounds

Autor: Kolo, Castulus, Haumer, Florian

Publikováno v: Kolo, Castulus and Haumer, Florian Technological advances and the future of corporate and marketing communication: An international foresight study among experts from different professional backgrounds. Journal of Creative Industries and Cultural Studies - JOCIS, 2022, n. 6, pp. 19-35. [Journal article (Paginated)]

This study strives to shed light on the potential impact of technological advances on specific aspects of corporate and marketing communication. It is based on an international survey among experts from different professional backgrounds (n=470) and

Externí odkaz: http://eprints.rclis.org/43313/

Influencers and their motivations to create content: A qualitative typology based on an international survey.

Autor: Haumer, Florian¹ (AUTHOR), Kolo, Castulus² (AUTHOR), Roth, Alexander³ (AUTHOR), Schwarz, Rafael⁴ (AUTHOR)

Publikováno v: Journal of Digital & Social Media Marketing. Autumn-Fall2023, Vol. 11 Issue 2, p190-204. 15p.

Formal Professionalization of early-stage Social Media "Influencers"—attitudinal Drivers and Their Relation to Personality Traits.

Autor: Kolo, Castulus¹ (AUTHOR) c.kolo@macromedia.de, Haumer, Florian¹ (AUTHOR), Roth, Alexander¹ (AUTHOR)

Publikováno v: JMM: The International Journal on Media Management. Jul-Sep2022, Vol. 24 Issue 3, p137-163. 27p. 2 Diagrams, 2 Charts, 4 Graphs.

The impact of augmented reality experiential marketing on brand equity and buying intention

Autor: Haumer, Florian, Kolo, Castulus, Reiners, Sarah

Publikováno v: Journal of Brand Strategy; January 2020, Vol. 8 Issue: 4 p368-387, 20p