Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Haseon Park"'
Autor:
Haseon Park, Joonghwa Lee
Publikováno v:
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, Vol 13, Iss 2 (2019)
This study focuses on consumer interaction via online product reviews in digital markets by incorporating intercultural perspective. In doing so, this study explores the representation of digital consumerism, defined as development of consumer empowe
Externí odkaz:
https://doaj.org/article/fa780dc2da904ec7aaa26970639fc10c
Publikováno v:
International Journal of Advertising. 41:210-232
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ce46e88d92440c4c37852ffd7996bfe
https://doi.org/10.1080/02650487.2022.2038432
https://doi.org/10.1080/02650487.2022.2038432
Publikováno v:
Journal of Interactive Advertising. 20:111-118
Fashion and beauty brands leverage social media influencers to shape purchasing decisions, improve cost effectiveness, and reach wider audiences. New conventional wisdom has brands moving away from...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dfc401fde6f02824db3adad5513f7999
https://doi.org/10.1080/15252019.2020.1763873
https://doi.org/10.1080/15252019.2020.1763873
Publikováno v:
Computers in Human Behavior. 103:37-47
Research examining the information diffusion on social media focused on the size of diffusion but has largely missed the speed by which information spreads over time. To fill this void, this study explores what intrinsic message characteristics drive
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3950d2543858748c4272d451f0d9d43
https://doi.org/10.1016/j.chb.2019.09.006
https://doi.org/10.1016/j.chb.2019.09.006
Publikováno v:
Journal of Marketing Communications. 26:575-595
This study tested the moderating roles of individual thinking styles and congruency between the promoted brand and the mobile application’s characteristics in the effects of native ads in mobile ap...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fcd55f5d45ed20a08d696f08dddc95be
https://doi.org/10.1080/13527266.2018.1547918
https://doi.org/10.1080/13527266.2018.1547918
Publikováno v:
International Journal of Mobile Communications. 2021, Vol. 19 Issue 6, p734-751. 18p.
Publikováno v:
International Journal of Mobile Communications. 19:1
This study explored international differences in Snapchat usage between the USA and Korea by taking long-term orientation, separateness self-schema, and motivations into account. The results from a...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1393aabde32c36611a4b8a3844deb2a3
https://doi.org/10.1504/ijmc.2021.10033429
https://doi.org/10.1504/ijmc.2021.10033429
Publikováno v:
American Academy of Advertising Conference Proceedings. 2019, p85-85. 1p.