Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Hasan Kemal Suher"'
Publikováno v:
Selçuk İletişim, Vol 9, Iss 3, Pp 144-161 (2016)
Türkiye’de son 50 yılda ‘reklam tasarımı’ alanında yaşanan gelişime ve değişime odaklanan bu çalışmada, Milliyet Gazetesi’nde 1959-2013 yılları arasında yayınlanan Arçelik markasının beyaz eşya kategorisine ait tüm basın
Externí odkaz:
https://doaj.org/article/7e479121a6f349a3bc8487a0a7d0e3ca
Autor:
Hasan Kemal Suher, Nevzat Bilge İspir
Publikováno v:
Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Iss 21, Pp 447-459 (2009)
Mobile telefonların kullanımdaki hızlıartışhem pazarlamacılar hem de reklamcılar için yeni bir taşıma platformu yaratmıştır. Mobil cihazların popülerliği arttıkça, Kısa Mesaj Servisleri SMS potansiyel tüketicilere ulaşmak için
Externí odkaz:
https://doaj.org/article/2f79ace5abdf457d9df56792caf5427a
Publikováno v:
Ain Shams Engineering Journal, Vol 15, Iss 7, Pp 102795- (2024)
The relationship between digital tools and architectural education grows stronger each day. In addition to the increase in the number and variation of computer aided design software, the emergence of alternative tools for research and visual represen
Externí odkaz:
https://doaj.org/article/8563421911714a50b9f0eaf88f8cfa81
Publikováno v:
Advances in Advertising Research (Vol. VII) ISBN: 9783658152192
In today’s advertising where the management of brand meaning becomes more and more vital, archetypes provide marketers the means to cut through the competition (Mark and Pearson, 2001; Batey, 2008; Hartwell and Chen, 2012). The concept of archetype
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6a55230fcc733185db72b0d2a693eab
https://doi.org/10.1007/978-3-658-15220-8_12
https://doi.org/10.1007/978-3-658-15220-8_12
Publikováno v:
Volume: 9, Issue: 3 144-161
Selçuk İletişim
Selçuk İletişim
Turkiye’de son 50 yilda ‘reklam tasarimi’ alaninda yasanan gelisime ve degisime odaklanan bu calismada, Milliyet Gazetesi’nde 1959-2013 yillari arasinda yayinlanan Arcelik markasinin beyaz esya kategorisine ait tum basin ilanlari, grafik tasa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fd24bf72dd263ff2ee5102f2b499f0fb
https://doi.org/10.18094/si.42768
https://doi.org/10.18094/si.42768
Autor:
Aydemir Okay, Hasan Kemal Suher
Publikováno v:
Trust in Communication Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52d8e47fe620a390c19ac430d9c0bf45
https://doi.org/10.3726/978-3-653-06959-4
https://doi.org/10.3726/978-3-653-06959-4
Publikováno v:
Volume: 11, Issue: 41 45-55
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi
The Elaboration Likelihood Model which has been accepted as an alimentary system of persuasive communication explains the process of persuasive communication in two routes or ways. This study aims to analyze advertisements, which were positioned in s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::16b14982ed6fa5e6bd213bfa60fc2940
https://dergipark.org.tr/tr/pub/jyasar/issue/19156/203423
https://dergipark.org.tr/tr/pub/jyasar/issue/19156/203423
Publikováno v:
Journal of Yaşar University. 10:6465
Bireyler her gun farkli medya kanallarindan gonderilen binlerce mesaja maruz kalirlar ve bu mesajlari almak istemediklerinde kacinma davranisini benimserler. Ozellikle reklam kampanyasi planlama surecinin onemli bir unsuru olarak reklamdan kacinma ko
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c874800e951760b611d929e46300c34
https://doi.org/10.19168/jyu.52522
https://doi.org/10.19168/jyu.52522