Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Haryani Primanti"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 27, Iss 1, Pp 39-59 (2023)
Purpose – Brand centrality is a religion-like brand–customer relationship, which refers to the extent to which a brand is in the center or heart of a consumer’s life. While its role in the fast fashion industry is prominent, its drivers and eff
Externí odkaz:
https://doaj.org/article/9421889f2f9142ca8a91c2c76a0fa46c
