Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Hartono Subagio"'
Publikováno v:
Petra International Journal of Business Studies. 1:70-79
This study aims to analyze the relationship of Brand Awareness and Country of Origin by using Self Congruity as a mediation for Purchase Intention. This causal study used a questionnaire based survey as a data collection method and was distributed to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::133affc5a790d3c4074463771f45d246
https://doi.org/10.9744/ijbs.1.2.70-79
https://doi.org/10.9744/ijbs.1.2.70-79
Autor:
Hartono Subagio
Publikováno v:
Jurnal Manajemen Pemasaran. 6
Attributes Supermarket stimulate the motive shopper to buying product, the motive Consuming and buying motives are classified into Hedonic and utilitarian. The fulfilness of hedonic and utilitarian motives lead to shoppers’ loyalty to the supermark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4c7706afd26b4458488f1dd9c6e860d
https://doi.org/10.9744/pemasaran.6.1.8-21
https://doi.org/10.9744/pemasaran.6.1.8-21
Autor:
Hartono Subagio, Robin Saputra
Publikováno v:
Jurnal Manajemen Pemasaran. 7
PT. Garuda Indonesia constitutes an owned airline that was one of the major players in the premium class airline industry in Indonesia. The subject that the writer observes is Consumer behavior, to the influence of perceived service quality and perce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::675568ae6e57e1657f220063f2a0b3a0
https://doi.org/10.9744/pemasaran.7.1.42-52
https://doi.org/10.9744/pemasaran.7.1.42-52