Zobrazeno 1 - 1
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pro vyhledávání: '"Hartmut Holzmüeller"'
Publikováno v:
Journal of the Academy of Marketing Science. 31:46-60
Few, if any, past studies have attempted to develop a model to capture and explain industry context variability and hypothesize its effects on consumer-firm relationships. Generally, industry effects are ignored, described, or explained post hoc. Usi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c93f8f9b1143b23ca144bc09b6c246e1
https://doi.org/10.1177/0092070302238604
https://doi.org/10.1177/0092070302238604
