Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Hartanto Wijaya Wong"'
Publikováno v:
Bagheri Tookanlou, P & Wong, H W 2020, ' Product line design with vertical and horizontal consumer heterogeneity: the effect of distribution channel structure on the optimal quality and customization levels ', European Journal of Marketing, vol. 55, no. 1, pp. 95-131 . https://doi.org/10.1108/EJM-04-2019-0333
Purpose The purpose of this study is to analyze the problem of optimal product line design in marketing channels where consumers are heterogeneous in both horizontal and vertical dimensions. Design/methodology/approach This paper develops a model to
Publikováno v:
Wong, H W, Lesmono, D, Chhajed, D & Kim, K 2019, ' On the evaluation of commonality strategy in product line design: The effect of valuation change and distribution channel structure ', Omega: The International Journal of Management Science, vol. 83, pp. 14-25 . https://doi.org/10.1016/j.omega.2018.01.009
This paper investigates a manufacturer's optimal decisions in relation to the adoption of the commonality strategy in a decentralized channel as opposed to a centralized channel. Our model, through valuation premium and discount, captures the possibl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::51335d56cf8dd98de51bca954b30527d
https://pure.au.dk/portal/da/publications/on-the-evaluation-of-commonality-strategy-in-product-line-design-the-effect-of-valuation-change-and-distribution-channel-structure(e2f601f3-df83-498b-bf64-c0a550cee1cf).html
https://pure.au.dk/portal/da/publications/on-the-evaluation-of-commonality-strategy-in-product-line-design-the-effect-of-valuation-change-and-distribution-channel-structure(e2f601f3-df83-498b-bf64-c0a550cee1cf).html
Autor:
Hartanto Wijaya Wong, Daniel Roy Eyers
Publikováno v:
Wong, H & Eyers, D 2011, ' An analytical framework for evaluating the value of enhanced customisation: an integrated operations-marketing perspective ', International Journal of Production Research, vol. 49, no. 19, pp. 5779–5800 . https://doi.org/10.1080/00207543.2010.519738
In this paper we present a formal approach to evaluate the value of enhanced customisation. The suggested approach is based on a new perspective addressing the important alignment between the operations and marketing functions, under which we are abl
Publikováno v:
Wong, H, Potter, A & Naim, M 2011, ' Evaluation of postponement in the soluble coffee supply chain: A case study ', International Journal of Production Economics, vol. 131, no. 1, pp. 355-364 . https://doi.org/10.1016/j.ijpe.2010.08.015
This paper, through a case study, evaluates postponement as an option to improve supply chain performances in a soluble coffee manufacturer. The main focus of the paper is on the development of a numerical data-driven methodology for quantifying the
Publikováno v:
Aarhus University
International Journal of Production Research
International Journal of Production Research, Taylor & Francis, 2008, 47 (05), pp.1201-1224. ⟨10.1080/00207540701549608⟩
International Journal of Production Research
International Journal of Production Research, Taylor & Francis, 2008, 47 (05), pp.1201-1224. ⟨10.1080/00207540701549608⟩
International audience; In this paper we analyse the use of form postponement based on the positioning of differentiation point and stocking policy. Six classes of manufacturing configurations are identified based on the choice of whether or not form
Autor:
Hartanto Wijaya Wong, Dharma Lesmono
Publikováno v:
Wong, H W & Lesmono, D 2014, Product line design in a manufacturer-retailer distribution channel with a horizontally and vertically differentiated market . in The 18th Working Seminar in Production Economics . Innsbruck . < http://www.psy.lmu.de/psycris-en/news/congresses/innsbruck/index.html >
Aarhus University
Aarhus University
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::150dac26f6855472d56d31efa6961b04
https://pure.au.dk/portal/da/publications/product-line-design-in-a-manufacturerretailer-distribution-channel-with-a-horizontally-and-vertically-differentiated-market(1782cea7-f47b-419f-8ac0-d7fc2c9c2a0f).html
https://pure.au.dk/portal/da/publications/product-line-design-in-a-manufacturerretailer-distribution-channel-with-a-horizontally-and-vertically-differentiated-market(1782cea7-f47b-419f-8ac0-d7fc2c9c2a0f).html
Publikováno v:
Springer Series in Advanced Manufacturing ISBN: 9781849964883
Aarhus University
Aarhus University
This chapter presents a new perspective to obtain a better understanding of postponement benefits. This new perspective tries to address the important alignment between the production-inventory and marketing functions, under which we are able to obta
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d14af1e75d6e6273b6abe05316e6bdf0
https://doi.org/10.1007/978-1-84996-489-0_15
https://doi.org/10.1007/978-1-84996-489-0_15
Autor:
Hartanto Wijaya Wong, Dharma Lesmono
Publikováno v:
Wong, H & Lesmono, D 2011, The value of enhancing customisation in the existence of consumer preferences heterogeneity . in D Spath, R Ilg & T Krause (eds), Proceedings of the 21st International Conference on Production research . Fraunhofer Verlag, 21st International Conference on Production Research, Stuttgart, Germany, 31/07/2011 .
Aarhus University
Aarhus University
This paper presents a formal approach to evaluate the value of enhancing product customisation in the market environment characterised by heterogeneous consumer preferences. Different from most of the existing studies that tend to associate the degre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6726196e2919a104447a043d0de51cb5
https://pure.au.dk/portal/da/publications/the-value-of-enhancing-customisation-in-the-existence-of-consumer-preferences-heterogeneity(76e36fc8-ac6f-4d8f-a5cf-b4a6ab1c3730).html
https://pure.au.dk/portal/da/publications/the-value-of-enhancing-customisation-in-the-existence-of-consumer-preferences-heterogeneity(76e36fc8-ac6f-4d8f-a5cf-b4a6ab1c3730).html
Autor:
Hartanto Wijaya Wong, Daniel Roy Eyers
Publikováno v:
Innovative Quick Response Programs in Logistics and Supply Chain Management ISBN: 9783642043123
Today, when more and more industries move towards creating markets of one, the satisfaction of increasingly individualized consumer demand is a challenge faced by many manufacturing organizations. Consequentially, this situation has led to a rapid gr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::205f839bc379b979bc2759ad822349f2
https://doi.org/10.1007/978-3-642-04313-0_10
https://doi.org/10.1007/978-3-642-04313-0_10
Publikováno v:
Aarhus University
Larsen, C, Wong, H W & Nielsen, L R 2012, ' Spare parts sharing with joint optimization of maintenance and inventory policies ', 25th European Conference on Operational Research, Vilnius, Lithuania, 08/07/2012-11/07/2012 . < http://www.euro-2012.lt/welcome >
Larsen, C, Wong, H W & Nielsen, L R 2012, ' Spare parts sharing with joint optimization of maintenance and inventory policies ', 25th European Conference on Operational Research, Vilnius, Lithuania, 08/07/2012-11/07/2012 . < http://www.euro-2012.lt/welcome >
We consider a collaborative arrangement where a number of companiesare willing to share expensive spare parts, required for both failurereplacement and preventive maintenance purposes. We developa discrete-time Markov decision model for the joint opt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::d6485a6fa4ae3f20cabc04ce1f2cf24c
https://pure.au.dk/portal/en/publications/spare-parts-sharing-with-joint-optimization-of-maintenance-and-inventory-policies(0a4252e3-1ac6-449a-9b5c-2641a86f7c85).html
https://pure.au.dk/portal/en/publications/spare-parts-sharing-with-joint-optimization-of-maintenance-and-inventory-policies(0a4252e3-1ac6-449a-9b5c-2641a86f7c85).html