Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Harsandaldeep Kaur"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 27, Iss 2, Pp 138-157 (2023)
Purpose – This study aims to investigate the influence of brand relationship quality and consumer community identification on consumer engagement. This study also examines the mediating role of consumer engagement between brand relationship quality
Externí odkaz:
https://doaj.org/article/8c14ee8899cd4e58b5a98c0adac72cf7
Autor:
Harsandaldeep Kaur, Pranay Moktan
Publikováno v:
SMART Journal of Business Management Studies. 18:69-78
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed006f6306eed07a721bc22a35f9be1b
https://doi.org/10.5958/2321-2012.2022.00018.5
https://doi.org/10.5958/2321-2012.2022.00018.5
Publikováno v:
Religion and Consumer Behaviour ISBN: 9781003288558
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5555b48b1fc20740545265d55c88bd35
https://doi.org/10.4324/9781003288558-10
https://doi.org/10.4324/9781003288558-10
Publikováno v:
Spanish Journal of Marketing - ESIC.
Purpose This study aims to investigate the influence of brand relationship quality and consumer community identification on consumer engagement. This study also examines the mediating role of consumer engagement between brand relationship quality and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::74d60ab532c2fa881d18cac991e48b68
https://doi.org/10.1108/sjme-07-2022-0160
https://doi.org/10.1108/sjme-07-2022-0160
Autor:
Harsandaldeep Kaur, Kanwal Roop Kaur
Publikováno v:
Journal of Indian Business Research. 13:236-252
Purpose Although the prominence of social media for companies is widely acknowledged, a close examination of the literature reveals a lack of empirical research pertaining to the effect of consistency specifically on social media. Therefore, the purp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::174872785de9aeef12164767e23aa525
https://doi.org/10.1108/jibr-06-2020-0174
https://doi.org/10.1108/jibr-06-2020-0174
Autor:
Rosalie Muertigue Palaroan, Anabella Rizal Gimeno, Gilbert C. Biňas, Ramon Atacador Boloron, Xerxes Mateo Budomo, Lemar Cardenas De Guia, Leonilo B. Capulso, Mersin Cardeño Villagonzalo, Elbert M. Galas, Harsandaldeep Kaur, Nazila Heidarzadegan
Publikováno v:
World Journal of English Language. 13:265
This research study discovered students' online English learning engagement through the use of Viber as a support tool in essay writing by the first-year English majors at a university level with a total of ten participants, five women and five men.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8f50d0966d77d9e9d6914e42da15f11
https://doi.org/10.5430/wjel.v13n3p265
https://doi.org/10.5430/wjel.v13n3p265
Autor:
Harsandaldeep Kaur, Sahiba Anand
Publikováno v:
Journal of Global Fashion Marketing. 12:146-160
With growing awareness about the self, consumers are increasingly becoming conscious of the role of fashion clothing in enhancing and communicating their self-image. They seek to portray their self...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9199208bd4c03002aa06e1e323db721c
https://doi.org/10.1080/20932685.2020.1856705
https://doi.org/10.1080/20932685.2020.1856705
Autor:
Seerat Sohal, Harsandaldeep Kaur
Publikováno v:
Journal of Marketing Communications. 28:3-37
Though extant literature has investigated the role of brand endorsers in political marketing and communication research, few studies have investigated the causal relationships between brand endorse...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b13c3261f2d94d62b915a05c01ddb285
https://doi.org/10.1080/13527266.2020.1810101
https://doi.org/10.1080/13527266.2020.1810101
Publikováno v:
Global Business and Economics Review. 1:1
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::411e7884cff8cb4e729cf2962a1a9778
https://doi.org/10.1504/gber.2023.10050406
https://doi.org/10.1504/gber.2023.10050406
Autor:
Bayar Gardi, Harsandaldeep Kaur, Kannapat Kankaew, Chi Hau Tan, Worakamol Wisetsri, Jupeth Toriano Pentang
Publikováno v:
Studies of Applied Economics. 39
En lo que respecta a la moda online, esta investigacion se centro en la interaccion entre tres factores: las preferencias por los productos de moda online, las elecciones de compra de los consumidores de productos de moda online y la imagen de marca.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::03e678e2021eba19b0c7a93f923bfe7a
https://doi.org/10.25115/eea.v39i12.6395
https://doi.org/10.25115/eea.v39i12.6395