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pro vyhledávání: '"Harry B. Roggenburg"'
Autor:
Harry B. Roggenburg
Publikováno v:
The Journal of Higher Education. 31:461-464
Publikováno v:
Journal of Marketing. 21:401-412
OF concern to both industry and academic members of the marketing profession is the relationship of marketing research courses as presently taught to the needs of marketing research in commerce and industry. Marketing research courses cannot, of cour