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Publikováno v:
Journal of the Association for Consumer Research. 2:293-305
Most consumer choices are repeat choices driven by habits. Psychological accounts of habits have generally emphasized the driving role of external factors, especially contextual cues, in habit performance. The present research investigates the influe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8cb5d1b423b1a50ceb93dac5af44319
https://doi.org/10.1086/695422
https://doi.org/10.1086/695422
