Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Harriette Bettis-Outland"'
Can artificial neural network models be used to improve the analysis of B2B marketing research data?
Publikováno v:
Journal of Business & Industrial Marketing. 35:495-507
Purpose Artificial neural network (ANN) models, part of the discipline of machine learning and artificial intelligence, are becoming more popular in the marketing literature and in marketing practice. This paper aims to provide a series of tests betw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4aef2cbafac52c207f7771052f668d0
https://doi.org/10.1108/jbim-01-2019-0060
https://doi.org/10.1108/jbim-01-2019-0060
Autor:
Harriette Bettis-Outland, Dr
Publikováno v:
Journal of Business & Industrial Marketing, 2012, Vol. 27, Issue 5.
Publikováno v:
Journal of Business & Industrial Marketing. 33:126-133
Purpose This paper aims to illustrate the interface between emotional intelligence (EI), trust and organizational learning in the context of a trade show environment. Design/methodology/approach Theoretical underpinnings of this conceptual study incl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6de1684b24b47b423e976cda3e232941
https://doi.org/10.1108/jbim-03-2017-0066
https://doi.org/10.1108/jbim-03-2017-0066
Publikováno v:
Journal of Business & Industrial Marketing. 27:428-435
PurposeThis paper's aim is to provide a conceptual framework explaining drivers of service brand equity. It refers to the trade show industry as an example for an international, highly competitive environment, where service providers face the challen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49f8c2796095fa42098b90da524f33e6
https://doi.org/10.1108/08858621211251433
https://doi.org/10.1108/08858621211251433
Publikováno v:
Journal of Business & Industrial Marketing. 27:384-391
PurposeThis paper seeks to provide an exploratory empirical study of the variables that are part of the return on trade show information (RTSI) concept, which is based on the use and value of information gathered at a trade show.Design/methodology/ap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bdaf801a0ae35b492c7ee4777ed4b7d3
https://doi.org/10.1108/08858621211236052
https://doi.org/10.1108/08858621211236052
Autor:
Harriette Bettis-Outland
Publikováno v:
Journal of Business Research. 65:814-820
Although an abundance of academic literature positions organizational information processing as antecedent to decision making, little attention is paid to the possibility that decision making can be antecedent to certain elements of organizational in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46aae1e7d67530a6401c39c4b60bdba6
https://doi.org/10.1016/j.jbusres.2010.12.021
https://doi.org/10.1016/j.jbusres.2010.12.021
Autor:
Harriette Bettis-Outland
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319130774
Marketing literature has predicated market orientation on information generation, information dissemination, and responsiveness to such information, implicitly assuming that information is perfect (Kohli and Jaworski 1990). Unfortunately, information
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::386d4b535ac66bb49ea925f8b9dc5448
https://doi.org/10.1007/978-3-319-13078-1_60
https://doi.org/10.1007/978-3-319-13078-1_60
Publikováno v:
Marketing, Technology and Customer Commitment in the New Economy ISBN: 9783319117782
The proposed model explicates the Return on Trade Show Information (RTSI) construct, from the perspective of trade show exhibitors compared to trade show visitors. RTSI is a measure of tangible and intangible benefits that accrue to the organization
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4fe9f9add2ddccf13b6cc7a6cc928d5
https://doi.org/10.1007/978-3-319-11779-9_104
https://doi.org/10.1007/978-3-319-11779-9_104
Autor:
Dr Harriette Bettis-Outland
Publikováno v:
Journal of Business & Industrial Marketing. 27
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::891d80d7f1cdc78d90ee703548e9ccef
https://doi.org/10.1108/jbim.2012.08027eaa.001
https://doi.org/10.1108/jbim.2012.08027eaa.001
Publikováno v:
Journal of Business & Industrial Marketing. 25
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5255859de42fd08841f9f5f138829672
https://doi.org/10.1108/jbim.2010.08025daa.001
https://doi.org/10.1108/jbim.2010.08025daa.001