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pro vyhledávání: '"Harper Kohls"'
Publikováno v:
Journal of Consumer Marketing.
Purpose This study aims to examine vicarious consumption (VC) via the video-game streaming platform Twitch. The authors posit that watching someone play can offer the same enjoyment (measured through emotional experience, mood and joy) as playing. De
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::995ebfc50301ff549f3c361c40c0448d
https://doi.org/10.1108/jcm-03-2020-3727
https://doi.org/10.1108/jcm-03-2020-3727
