Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Harper A. Roehm"'
Autor:
Michelle L. Roehm, Harper A. Roehm
Publikováno v:
Journal of Consumer Behaviour. 18:283-290
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14d968fb9be0c3f0feaecfbb54cb8825
https://doi.org/10.1002/cb.1763
https://doi.org/10.1002/cb.1763
Autor:
Harper Andrew Roehm Jr.
Publikováno v:
Psychology and Behavioral Sciences. 10:247
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d1c6d79e6407d220c08338ae929730c
https://doi.org/10.11648/j.pbs.20211006.19
https://doi.org/10.11648/j.pbs.20211006.19
Autor:
Harper A. Roehm, Michelle L. Roehm
Publikováno v:
Journal of Consumer Psychology. 24:18-33
We analyze parodic ads, which are humorous commercial messages that parody extant advertising. The effects of three dimensions are examined: mockery, perceived truth and playful humor. Consequences are considered for attitudes toward the parodic ad,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c191b13150b58e043c9eb9c6c60f3944
https://doi.org/10.1016/j.jcps.2013.07.002
https://doi.org/10.1016/j.jcps.2013.07.002
Autor:
Harper A. Roehm, Michelle L. Roehm
Publikováno v:
Psychology & Marketing. 27:1122-1133
This research explores the effect of product packaging uniformity on variety seeking. It is shown that the incidence of variety seeking is greater in product categories where packaging is similar among competitors, and thus the packaging display has
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7537d23e84fa95cae245a03737e3abc3
https://doi.org/10.1002/mar.20376
https://doi.org/10.1002/mar.20376
Autor:
Harper A. Roehm, Michelle L. Roehm
Publikováno v:
Journal of the Academy of Marketing Science. 39:363-375
In the present research, Construal Level Theory is used to predict that consumers will mentally characterize incentive offers differently as a function of their redemption time frames. Data from two experiments indicate that concrete features, such a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ea68af6aa0f63c0d73f5d77d42b2d4f5
https://doi.org/10.1007/s11747-010-0201-x
https://doi.org/10.1007/s11747-010-0201-x
Autor:
Harper A. Roehm, Michelle L. Roehm
Publikováno v:
Marketing Letters. 18:237-247
We investigate the relationship between free-standing insert advertising style and coupon redemption. Results from two experiments indicate that the propensity to clip a coupon can be enhanced by matching ad tone (emotional vs rational) to the nature
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5b0748c0935c458a8a7b62fe9bf8727
https://doi.org/10.1007/s11002-007-9015-0
https://doi.org/10.1007/s11002-007-9015-0
Autor:
Harper A. Roehm, Michelle L. Roehm
Publikováno v:
Psychology and Marketing. 24:25-40
Flashbulb memory has conventionally been studied in conjunction with negative public events, such as deaths of government officials. The present research investigates the possibility that this phenomenon may extend to events that are more positive an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc329d73b42da17c2da6da6e18f4240a
https://doi.org/10.1002/mar.20151
https://doi.org/10.1002/mar.20151
Autor:
Harper A. Roehm, Michelle L. Roehm
Publikováno v:
Journal of Consumer Research. 32:330-336
Prior research indicates that variety seeking (VS) behaviors increase in the presence of mild positive mood. However, extant studies are not informative about VS outcomes with more extreme positive moods. It is theorized that extreme positive moods m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92d8c4e2a98e48c8100a76a0e9ff8eed
https://doi.org/10.1086/432242
https://doi.org/10.1086/432242
Autor:
Michelle L. Roehm, Harper A. Roehm
Publikováno v:
Journal of Consumer Behaviour. 4:173-184
With a ‘split ad’, information is presented as two distinct parts, such as when two short commercials for a given brand are separated by other television content. Two studies are presented in this paper which demonstrate the advantages of an emer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::95f21bbe0eff122d01c2d2377c285ca8
https://doi.org/10.1002/cb.4
https://doi.org/10.1002/cb.4
Autor:
Harper A. Roehm, Michelle L. Roehm
Publikováno v:
Marketing Letters. 15:213-221
The relationship between variety-seeking behaviors and the time of day at which choices are made is investigated. It is proposed that more variety-seeking will typically occur during times of day when people are experiencing arousal lows rather than
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0650b2efc838063416985e6956dcc6ac
https://doi.org/10.1007/s11002-005-0457-y
https://doi.org/10.1007/s11002-005-0457-y