Zobrazeno 1 - 10
of 77
pro vyhledávání: '"Harold Boeck"'
Publikováno v:
Journal of Business-to-Business Marketing. 30:167-185
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20c5511744b752d179815643c76e855e
https://doi.org/10.1080/1051712x.2023.2214546
https://doi.org/10.1080/1051712x.2023.2214546
Publikováno v:
Journal of Promotion Management. 29:157-181
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5b835651e8d344e354bc087a16792c3
https://doi.org/10.1080/10496491.2022.2143982
https://doi.org/10.1080/10496491.2022.2143982
Publikováno v:
Journal of Business & Industrial Marketing. 36:1286-1299
PurposeSalespeople are at the forefront of the external environment where they act as the first responders to critical events and their resulting business turbulence. How the salesforce responds to turbulence is, therefore, of great interest both the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9832caff21c40fc3a3f87ee087b58754
https://doi.org/10.1108/jbim-01-2020-0010
https://doi.org/10.1108/jbim-01-2020-0010
Publikováno v:
Journal of Business Research. 121:448-460
Firms increasingly use ubiquitous technology in marketing to interact with consumers, locate and identify them, push promotions, and gather detailed purchasing data. This increased connectivity through ubiquitous technology creates a new bond between
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7d0b07c8fd13d0ffb15002bf1908d7f
https://doi.org/10.1016/j.jbusres.2019.04.019
https://doi.org/10.1016/j.jbusres.2019.04.019
Publikováno v:
Marketing Education Review. 28:136-147
Instructors may find it difficult to stay abreast of the rapidly changing nature of search engine marketing (SEM) and to incorporate hands-on, practical classroom experiences. One solution is Googl...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eba2ddacfa06127f2bdaf828f5ec5a48
https://doi.org/10.1080/10528008.2018.1448282
https://doi.org/10.1080/10528008.2018.1448282
Autor:
Harold Boeck, Fabien Durif
Publikováno v:
International Journal of Cyber Society and Education, Vol 7, Iss 2, Pp 157-164 (2014)
RFID has recently garnered significant interest in the area of customer relationship management by tagging consumers wirelessly and automatically identifying them at a distance. Through a descriptive meta-analysis, this article provides results that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f167d7b473b4e9a7d8d37894f75959cf
http://academic-pub.org/ojs/index.php/IJCSE/article/view/1172
http://academic-pub.org/ojs/index.php/IJCSE/article/view/1172
Publikováno v:
Ethics and Information Technology. 18:81-101
Academic research into RFID technology has largely neglected ethics. What scarce research was being performed has now dwindled despite having some consumers continue to express their ethical concerns. This article aims at reducing this apparent void
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2585216236746dc459602a5d331df76b
https://doi.org/10.1007/s10676-016-9388-y
https://doi.org/10.1007/s10676-016-9388-y
Publikováno v:
International Journal of Technology Marketing. 13:401
Ubiquitous technologies such as radio frequency identification (RFID) are increasingly being used by organisations to enhance customer experience. This study aims to discover new opportunities to improve customer experience in banking with ubiquitous
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::15ae3ab3520203ea0498c30ae93d086a
https://doi.org/10.1504/ijtmkt.2019.104584
https://doi.org/10.1504/ijtmkt.2019.104584
Autor:
Harold Boeck, Nataly Levesque
Publikováno v:
Managing Complexity ISBN: 9783319290560
More and more companies are adopting Proximity Marketing, an emerging form of marketing enabled through wireless technology. This chapter presents how companies can use Proximity Marketing to enhance their service experiences through a real-time mass
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f7008883cc3e8f5369895ff2a8243bd
https://doi.org/10.1007/978-3-319-29058-4_32
https://doi.org/10.1007/978-3-319-29058-4_32
Autor:
Harold Boeck, Ygal Bendavid
Publikováno v:
ANT/MobiWIS
This paper presents a radio-frequency identification (RFID)-enabled traceability system for the management of consignment and high value products requiring item level traceability in a hospital environment. The solution can be considered (i) as an al
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a7bbe8f8288eb11e0782ed656110a0ec
https://doi.org/10.1016/j.procs.2011.07.117
https://doi.org/10.1016/j.procs.2011.07.117