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pro vyhledávání: '"Harlan Spotts"'
Publikováno v:
Dementia & Neuropsychologia, Vol 17 (2023)
ABSTRACT. The high prevalence of Alzheimer's disease and dementia is a growing concern for healthcare systems and patients. Objective: The primary objective of our study was to assess the association of depression and heart disease on the risk of dem
Externí odkaz:
https://doaj.org/article/1ac4f02b00a64f72a4f025a4b3762676
Autor:
Robert Gettens, Andrew Zimbroff, Harlan Spotts, Cameron Houser, Alexis Taylor, Mary Schoonmaker
Publikováno v:
2016 ASEE Annual Conference & Exposition Proceedings.
Publikováno v:
2015 ASEE Annual Conference and Exposition Proceedings.
Autor:
José Riofrío, Robert Gettens, Anthony Santamaria, Thomas Keyser, Ronald Musiak, Harlan Spotts
Publikováno v:
2015 ASEE Annual Conference and Exposition Proceedings.
Autor:
Harlan Spotts, Linda F. Jamieson
Publikováno v:
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170480
The tendency of individuals to mark the extremes of rating scales rather than points near the middle of a scale has been identified in many psychometric studies as a potential threat to measurement validity. Relatively few marketing studies, however,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa1bfefd205c3dfdd9f57420e5b7f406
https://doi.org/10.1007/978-3-319-17049-7_75
https://doi.org/10.1007/978-3-319-17049-7_75
Autor:
Harlan Spotts, Marc G. Weinberger
Publikováno v:
Journal of Marketing. 53:89-94
A study of the information content of U.S. and U.K. advertising was developed in the context of the Foote, Cone and Belding (FCB) planning matrix. A 1985 sample shows that U.S. television ads in that year have more information content than those in 1