Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Harimurti Wulandjani"'
Autor:
Widarto Rachbini, Silverius Y. Soeharso, Harimurti Wulandjani, Muhammad Anwar Fathoni, Emi Rahmawati
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 144-157 (2024)
This study examines the intricate dynamics of utilitarian browsing, hedonic browsing, electronic word of mouth (e-WOM), e-satisfaction, and e-loyalty across three generational cohorts –Millennials, Gen X, and Baby Boomers – in Indonesian online m
Externí odkaz:
https://doaj.org/article/cbf1ecc673734016900ca185ac9d718c
Publikováno v:
Jurnal Manajemen, Vol 28, Iss 1, Pp 131-153 (2024)
This study empirically examines the impact of price-savings orientation on utilitarian and hedonic app browsing, as well as the influence of utilitarian app browsing, hedonic app browsing, and social influence on consumer persuasion within the Indone
Externí odkaz:
https://doaj.org/article/028cc573e6504852868b0de92e7133bd
Publikováno v:
Jurnal Manajemen, Vol 27, Iss 2, Pp 321-340 (2023)
The existing literature suggests that the scarcity signal is a crucial factor that determines consumer purchase intention. However, research inconsistencies regarding the direction of the relationship require more attempts to understand whether there
Externí odkaz:
https://doaj.org/article/efa627c8e4f8402d8d500312a6b452cb
Autor:
Supriadi Thalib, Harimurti Wulandjani, Nana Nawasiah, Hendryadi Hendryadi, Rimi Gusliana Mais
Publikováno v:
Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, Pp 1-14 (2023)
In response to an empirical study on scarcity cues in COVID-19, the present study offers a model of the relationship between scarcity cues and revisit intention by integrating perceived value and sensory brand experiences (SBE). The moderation mediat
Externí odkaz:
https://doaj.org/article/c1203f3738f648f5bddb0e33ad13f018
Publikováno v:
Jurnal Manajemen, Vol 26, Iss 2, Pp 225-239 (2022)
This study aims to: (1) introduce the concept of resilience to negative electronic word of mouth (eWOM); and (2) examine a process model from self-congruity, brand attachment, brand prestige, and resilience to negative eWOM using a moderation mediati
Externí odkaz:
https://doaj.org/article/e88508b512784e7c91b98a3bc6cd2580
Autor:
Setiarini Yusuf, Iha Haryani Hatta, Dewi Trirahayu, Harimurti Wulandjani, Lies Putriana, Denisa Puspa Rahajeng, Amalia Destriyanti
Publikováno v:
SULUH: Jurnal Abdimas. 4:233-241
Jenis usaha yang dibangun pada masa kini baik usaha kecil menengah (UKM) ataupun besar selalu mengikuti perkembangan teknologi dan mulai meninggalkan model pemasaran tradisional beralih ke model pemasaran modern yaitu digital marketing. Model pemasar
Publikováno v:
Jurnal Manajemen. 26:225-239
This study aims to: (1) introduce the concept of resilience to negative electronic word of mouth (eWOM); and (2) examine a process model from self-congruity, brand attachment, brand prestige, and resilience to negative eWOM using a moderation mediati
Publikováno v:
JRB-Jurnal Riset Bisnis. 5:86-98
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas layanan dan harga terhadap citra perusahaan dengan kepuasan konsumen sebagai variabel intervening pada jasa pengiriman JNE. Metode pengambilan sampel yang digunakan adalah Sam
Publikováno v:
SULUH: Jurnal Abdimas. 3:54-62
Posdaya Soka having its address at Jatayu Raya Kampung Duku, Jalan Al-Barakah, RW 12, Kebayoran Lama Selatan Village, Kebayoran Lama District, South Jakarta, is part of the Community Empowerment Program by the Damandari Foundation in the Tabur Puja (
Publikováno v:
SULUH: Jurnal Abdimas. 2:137-144
Pemasaran digital menjadi salah satu cara termudah sekaligus dengan biaya termurah untuk mendapatkan pembeli di luar jangkauan yang ada melalui pemasaran tradisional. Pemasaran digital diharapkan bisa menjadi solusi untuk meningkatkan kemandirian Des