Zobrazeno 1 - 10
of 62
pro vyhledávání: '"Hardeep Chahal"'
Autor:
Hardeep Chahal, Renu Bala
Publikováno v:
Cogent Business & Management, Vol 4, Iss 1 (2017)
Purpose: This paper seeks to further the understanding of the domain of the customer equity construct, in developing country context. Building on their framework, a modified and extended construct (CUSTEQUITY), using systematic scale development proc
Externí odkaz:
https://doaj.org/article/51bc77ee9b7c45cfb55ff14b3082a20b
Autor:
Hardeep Chahal, Purnima Bakshi
Publikováno v:
Vikalpa, Vol 41 (2016)
Executive Summary Intellectual capital has recently been receiving increased attention from both academic communities and practitioners, and is identified as an important strategic asset which provides sustainability and yields better performance. It
Externí odkaz:
https://doaj.org/article/a1e383d353c3484f8571de05b3d57ddd
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 16:579-605
Purpose The purpose of this paper are threefold paper are threefold; firstly, to validate and measure significant dimensions of customer experience in the health care sector; secondly, to evaluate the antecedents and dimensions of customer experience
Publikováno v:
International Journal of Organizational Analysis. 30:629-637
Autor:
Hardeep Chahal, Jagmeet Kaur
Publikováno v:
Measuring Business Excellence, 2014, Vol. 18, Issue 4, pp. 65-85.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MBE-06-2013-0037
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 15:134-154
Purpose The purpose of this study is to understand the concept of stakeholder marketing orientation (SMO), its dimensionality and the development of an SMO scale. Further, the study also aims to analyze the impact of SMO on business performance (BP)
Autor:
Hardeep Chahal, Saguna Sethi
Publikováno v:
Prestige International Journal of IT & Management-Sanchayan. 9:1-20
Publikováno v:
Journal of Consumer Marketing. 37:191-204
Purpose This paper aims to advance the current understanding of social media (SM) brand engagement. Specifically, it validates the dimensionality of SM brand engagement, examines its drivers and explores the impact of SM brand engagement on brand equ
Publikováno v:
Journal of Business Research. 105:154-167
The purpose of this paper is to investigate entrepreneurial orientation (EO)—a performance relationship in the hospital industry, an important part of the world economy. We also examine the moderating role of operational flexibility (OF), a relativ