Výsledky vyhledávání - "Hanssens, D. M."

Akademický článek

Autor: Hanssens, D. M.

Publikováno v: International Journal of Medical Marketing. May2002, Vol. 2 Issue 3, p219. 6p.

Time-series models of pricing the impact of marketing on firm value

Autor: Luo, X., Pauwels, Koen Hendrik, Hanssens, D. M.

Due to copyright restrictions, the access to the full text of this article is only available via subscription. Marketers continuously engage in actions such as product launches and advertising that are aimed at generating profitable customer response

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1862::542b64ebfed79d87c41ab85b6d41299d
https://hdl.handle.net/10679/4291

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The Flow Story

Autor: Hanssens, D. M., Marnik Dekimpe

Publikováno v: Marketing Management, Summer, 37-44. American Marketing Association
Tilburg University-PURE

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::fc467dc8da4298c5ba3c7e6cd5e6a9da
https://research.tilburguniversity.edu/en/publications/880f6307-b275-4f61-a86f-ac5abbf6675e

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Creating Lift versus Building the Base: Current Trends in Marketing Dynamics

Autor: Leeflang, Pieters, Bijmolt, T. H. A., VAN DOORN, J, Hanssens, D. M., VAN HEERDE, H. J., Verhoef, P. C., Wieringa, J. E.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3704::cde178f6a3cb42dbc4475fce2ddd129e
http://hdl.handle.net/11385/5429

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Measuring long run marketing effects and their implications for long run marketing decisions

Autor: Bart Bronnenberg, Dube, J. P., Mela, C., Albuquerque, P., Erdem, T., Gordon, B., Hanssens, D. M., Hitsch, G., Sun, B.

Publikováno v: Marketing Letters, 19, 367-382. Springer New York
Tilburg University-PURE

This paper discusses the role of agents’ beliefs and their implications for the economic modeling of their behavior, in particular, their behavior over time. The paper also discusses the corresponding planning problems facing both firms and consume

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ffe005a7d57e55cd4bb91ce75fd4d3fc
https://research.tilburguniversity.edu/en/publications/61dfea78-70ac-489e-a4cd-4da286eb846b

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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling

Autor: Marnik Dekimpe, Hanssens, D. M., Nijs, V., Steenkamp, J. E. B. M.

Publikováno v: Applied Stocahstic Models in Business and Industry, 21(4-5), 409-416. John Wiley and Sons Ltd
Tilburg University-PURE
Applied Stochastic Models in Business and Industry, 21(4/5), 409-416. John Wiley & Sons Ltd.

The use of price promotions to stimulate brand and firm performance is increasing. We discuss how (i) the availability of longer scanner data time series, and (ii) persistence modeling, have lead to greater insights into the dynamic effects of price

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0090982057ae93b6bf3192def3b58df5
https://research.tilburguniversity.edu/en/publications/56c46284-fdc8-4d0e-a2ed-ff7960965a26

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