Aligning with new digital strategy: A dynamic capabilities approach

Autor: Yeow, Adrian, Soh, Christina, Hansen, Rina

Publikováno v: In Journal of Strategic Information Systems March 2018 27(1):43-58

Hummel's Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned.

Autor: Hansen, Rina¹ rh.itm@cbs.dk, Siew Kien Sia² asksia@ntu.edu.sg

Publikováno v: MIS Quarterly Executive. Jun2015, Vol. 14 Issue 2, p51-66. 16p. 2 Diagrams, 1 Chart, 1 Graph.

Cube Assessment Framework for B2C Websites Applied in a Longitudinal Study in the Luxury Fashion Industry.

Autor: Hansen, Rina¹ rh.itm@cbs.dk, Bjørn-Andersen, Niels nba.itm@cbs.dk

Publikováno v: Journal of Theoretical & Applied Electronic Commerce Research. Aug2013, Vol. 8 Issue 2, p1-20. 20p. 1 Diagram, 2 Charts, 3 Graphs.

Branding and Channel Issues in E-commerce from an Information System’s Perspective

Autor: Hansen, Rina, Tambo, Torben

Publikováno v: Hansen, R & Tambo, T 2011, ' Branding and Channel Issues in E-commerce from an Information System’s Perspective ', Proceedings of the IRIS Conference, no. 34, pp. 200-215 .

E-commerce has matured and become mainstream. The fashion industry is now competing strongly in the digital markets. Beside traditional web-shops, new sales and branding channels are emerging e.g. M-commerce (mobile); social commerce; marketplaces; g

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