Zobrazeno 1 - 10
of 80
pro vyhledávání: '"Hans Ruediger Kaufmann"'
Publikováno v:
Cogent Business & Management, Vol 3, Iss 1 (2016)
Brand communities have been regarded as avenues where the relationship between consumers and a brand can flourish. The main aim of this research was to investigate if luxury values, that is, the individual, social and functional values and believes i
Externí odkaz:
https://doaj.org/article/344be2d4c75446909d3c086bca821a20
Publikováno v:
Cogent Business & Management, Vol 1, Iss 1 (2014)
During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions. Ther
Externí odkaz:
https://doaj.org/article/4a9ae1b7de9045a89063292bab94e12e
Publikováno v:
Management Decision, 2016, Vol. 54, Issue 6, pp. 1250-1268.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MD-11-2015-0487
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 21:543-560
PurposeThis study, an empirical research, aims to construct and validate a new love-hate scale for sports fans and tested its antecedents and consequences.Design/methodology/approachThe scale was designed and validated in three separate empirical sur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ac48c11d867f841af9c7cb2623e95c9
https://doi.org/10.1108/ijsms-11-2019-0122
https://doi.org/10.1108/ijsms-11-2019-0122
Publikováno v:
Journal of Brand Management. 26:634-645
The objective of the present research is to examine the relationship between consumer’s perception of Firm of Origin (FOO) of a company and the equity they associate with the brand. FOO is related to the importance consumers attribute to human dime
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1e1d1b162c6994474a8da75aaa68ffb4
https://doi.org/10.1057/s41262-019-00162-w
https://doi.org/10.1057/s41262-019-00162-w
This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production. The book presents a
Publikováno v:
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
If ‘to be social' is the sum of people's online interaction intentions, that can be monitored by marketers but not coerced, how can we make best use of these powerful new media? The answer lies in understanding the internal, psychological needs tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::887797f6c8f9d9d2398e1ef64df71678
https://doi.org/10.4018/978-1-7998-9020-1.ch025
https://doi.org/10.4018/978-1-7998-9020-1.ch025
Publikováno v:
Online Information Review. 41:985-1005
Purpose The purpose of this paper is to investigate the antecedents and outcomes of online consumer brand engagement (OCBE). In addition, a mediator effect of satisfaction and brand love in the relationship between OCBE and positive electronic word-o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::569f49de07bdf1204b6d7bbe02b74b47
https://doi.org/10.1108/oir-08-2016-0236
https://doi.org/10.1108/oir-08-2016-0236
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Purpose The purpose of this paper is twofold: first, to explore the influence of an individual’s attitude towards advertising and country-of-origin (COO) images (brand origin (BO) and country of manufacture (COM)) on brand equity creation; and seco
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a81717e59adcbcfc689235033cdf77e1
https://doi.org/10.1108/bjm-11-2015-0226
https://doi.org/10.1108/bjm-11-2015-0226