Strategic marketing of sustainable fashion: Exploring approaches and contradictions in the positioning of fashion rental

Autor: Päivi Petänen, Hannamaija Tuovila, Pirjo Heikkilä

Publikováno v: Cleaner Production Letters, Vol 7, Iss , Pp 100075- (2024)

Despite the potential of sustainable fashion alternatives such as fashion rental, the market share of these business models is low, and they are considered niche offerings in the fashion market dominated by unsustainable options. However, limited res

Externí odkaz: https://doaj.org/article/8950340fb58542dfacf95651001183ae

Elgar Encyclopedia of Services

Autor: Ben Shaw-Ching Liu, Kirsi Hyytinen, Emel Aktas, ANTONIO COVIELLO, Hannamaija Tuovila

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bbf1875a0a409a2bc4d6f93535f2409e
https://doi.org/10.4337/9781802202595

Development of theoretical tools for the analysis of knowledge-intensive work

Autor: Jari Laarni, Iina Aaltonen, Helena Järnström, Hannamaija Tuovila, Esa Nykänen

Publikováno v: Laarni, J, Aaltonen, I, Järnström, H, Määttä, H & Nykänen, E 2013, Development of theoretical tools for the analysis of knowledge-intensive work . in P Kommers & C Gauzente (eds), Proceedings of the IADIS International conference ICT, Society and Human Beings 2013 and IADIS International conference e-Commerce 2013 : Part of the IADIS Multi Conference on Computer Science and Information Systems, MCCSIS 2013 . IADIS International Association for Development of the Information Society, pp. 21-28, IADIS International Conference ICT, Society and Human Beings 2013, IADIS International Conference e-Commerce 2013, Part of the IADIS Multi Conference on Computer Science and Information Systems 2013, MCCSIS 2013, Prague, Czech Republic, 24/07/13 .
VTT Technical Research Centre of Finland-PURE

New Ways of Working (NewWoW) refers to knowledge-intensive work in which knowledge is applied to produce novel and innovative tools to different application areas. The aim of the present paper is to present three key features of New Ways of Working,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::8ef523c026d7825fc0a1e183f98fe5b8
https://cris.vtt.fi/en/publications/f85b8480-9950-424c-811f-b325d55956b9

Adopting a UX-mindset

Autor: Hannamaija Tuovila, Maaria Nuutinen, Maarit Halttunen

Publikováno v: VTT Technical Research Centre of Finland-PURE

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::796ea17b13ce97442f9867e0a7784d06
https://cris.vtt.fi/en/publications/8ede4ba8-9076-4adc-aa34-fbc76e53253d

Adoption Dynamics of Chronic Care Model

Autor: Sampsa Ruutu, Hannamaija Tuovila, Marja Toivonen

Publikováno v: VTT Technical Research Centre of Finland-PURE
Ruutu, S, Määttä, H & Toivonen, M 2014, Adoption Dynamics of Chronic Care Model . in Proceedings of the 32nd International Conference of the System Dynamics Society . System Dynamics Society, 32nd International Conference of the System Dynamics Society, Delft, Netherlands, 20/07/14 .

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b1cc544254c53f0a75fa27bf88714957
https://cris.vtt.fi/en/publications/74ba1274-ef6e-4efc-bd9c-2bf6b0fe7b4a