Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Hanna, Komulainen"'
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 32-42 (2020)
The concept of the entrepreneurial ecosystem (EE) has recently attracted a lot of research attention. Despite the growing popularity, there is still a limited theoretical, empirical and conceptual understanding of the phenomenon. The purpose of this
Externí odkaz:
https://doaj.org/article/5b33cdc596aa4edc8dfce50270606176
Publikováno v:
Industrial Marketing Management. 108:108-121
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::30fcda1915696b14dade397d28af4774
https://doi.org/10.1016/j.indmarman.2022.11.005
https://doi.org/10.1016/j.indmarman.2022.11.005
Autor:
Hanna KOMULAINEN
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 34-44 (2018)
Digitalization provides various opportunities for organizations to collect, analyze and exchange a massive amount of customer data. However, the extant research on customer data usage has mainly focused on how this could benefit firms and ignored the
Externí odkaz:
https://doaj.org/article/54c9f5d84fc94a3bb4e51f17115d9fe0
Publikováno v:
Baltic Journal of Management
PurposeThe entrepreneurial ecosystem (EE) literature is dominated by conceptual studies with insufficient theoretical foundations and empirical evidence on the micro-level. This study aims to explore the largely overlooked question of what the driver
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b2a397e883e75f3877c86cde9e86d3c0
https://doi.org/10.1108/bjm-02-2022-0065
https://doi.org/10.1108/bjm-02-2022-0065
Publikováno v:
Journal of Business & Industrial Marketing. 38:223-234
Purpose This study aims to define orchestrator roles and related orchestration capabilities in the entrepreneurial ecosystem (EE) to understand how companies (especially small and medium-sized enterprises and startups) could benefit from the surround
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7eb505ccbd5602ab1b429c818cca5c63
https://doi.org/10.1108/jbim-05-2021-0257
https://doi.org/10.1108/jbim-05-2021-0257
This study explores how health-tech small and mid-size enterprises (SMEs) could better utilize the entrepreneurial ecosystems (EEs) around them in developing their business within this fast-growing yet under-researched industry. Based on the qualitat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cc906934a3377ae2a9f69c5357c4e55f
http://urn.fi/urn:nbn:fi-fe2023060252416
http://urn.fi/urn:nbn:fi-fe2023060252416
Autor:
Timo Pohjosenperä, Hanna Komulainen
Publikováno v:
Journal of Business & Industrial Marketing. 35:2039-2050
Purpose This paper aims to explore the dynamics of value co-creation in the context of health care logistics by focusing on the change in the value creation spheres of a logistics service provider and its customer organization. Design/methodology/app
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5228e351af24433dca146c1c12b97ce1
https://doi.org/10.1108/jbim-03-2019-0110
https://doi.org/10.1108/jbim-03-2019-0110
PurposeRecent literature within public service logic has called for more explicit conceptualisation of customer value in public services. This study aims to fill this gap by examining how the customer value approach can be applied in the management o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1c4b0dff2082eaf4263ef3def9e18603
http://urn.fi/urn:nbn:fi-fe202301102136
http://urn.fi/urn:nbn:fi-fe202301102136
Autor:
Hanna Komulainen, Saila Saraniemi
Publikováno v:
International Journal of Bank Marketing. 37:1082-1102
Purpose The purpose of this paper is to increase understanding about how to improve customer value and to make mobile banking services a profitable business for banks and other financial actors. The study explores the user experiences and related val
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::becb3338c2a07c914618d89b1fd84610
https://doi.org/10.1108/ijbm-11-2017-0245
https://doi.org/10.1108/ijbm-11-2017-0245
Publikováno v:
Journal of Media Management and Entrepreneurship. 1:48-61
Mobile advertising (m-advertising) is a subset of mobile marketing and refers to all forms of advertising via mobile phones or other mobile devices. M-advertising is becoming an important marketing channel for any type of company, notably for SMEs an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c73867f845d2ba7e6d8cf5807c7369a
https://doi.org/10.4018/jmme.2019070104
https://doi.org/10.4018/jmme.2019070104