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pro vyhledávání: '"Haniff, Zeenath"'
Publikováno v:
Journal of Consumer Marketing, 2016, Vol. 33, Issue 7, pp. 489-497.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-01-2015-1287
Autor:
Haniff, Zeenath
New challengers in mass media are poised to annihilate the competition. The trials and tribulations that magazine publishers have conquered over the years is a testament to the industry's undaunted resilience and perseverance against such competition
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ecf71bae3ab22d02b668167f8a4806e9
Publikováno v:
Ideas in Marketing: Finding the New & Polishing the Old; 2015, p291-291, 1p