Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Hanene Babay"'
Publikováno v:
Revue Marocaine de Recherche en Management et Marketing, Vol 1, Iss 14, Pp 153-177 (2014)
La Confrontation à une demande de plus en plus exigeante et la concentration de l’offre entre un nombre limité d’enseignes de la grande distribution a fait émerger un nouveau modèle de concurrence en Tunisie, dans lequel le positionnement per
Externí odkaz:
https://doaj.org/article/7b1ce24913a340a49772b8be0623ab91
Autor:
Kamilia Bahia, Hanene Babay
Publikováno v:
Journal of Relationship Marketing. 22:1-28
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57f9ba7ba2cc80d785907c729ef57808
https://doi.org/10.1080/15332667.2022.2121593
https://doi.org/10.1080/15332667.2022.2121593
Publikováno v:
Influencer Marketing Applications Within the Metaverse ISBN: 9781668488980
The metaverse is a technological phenomenon that is constantly expanding. Its users are multiplying every day, which encourages companies to use it to support the evolution of consumer needs and habits. The rise of the metaverse has forced the adopti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::298193c340f09ddce5cb5cd11c9237ec
https://doi.org/10.4018/978-1-6684-8898-0.ch002
https://doi.org/10.4018/978-1-6684-8898-0.ch002
Autor:
Nozha Erragcha, Hanene Babay
Publikováno v:
Advances in Marketing, Customer Relationship Management, and E-Services
Blockchain is a decentralized digital technology that is growing and standing out in digital marketing. The potential use of blockchain technology will help affected companies create secure digital records and will also allow secure storage of data.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::91f045c312536d0b142be2ce820b2484
https://doi.org/10.4018/978-1-7998-8081-3.ch003
https://doi.org/10.4018/978-1-7998-8081-3.ch003
Autor:
Nozha Erragcha, Hanène Babay
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 11, Iss 6, Pp 1824-1841 (2022)
The objective of this research is first to study the effect of social media on intent to revisit a tourism destination in the era of the pandemic, using an integrative model that highlights the respective mediating effect of satisfaction, engagement
Externí odkaz:
https://doaj.org/article/5498a73c2d4e459f80b5d4ded873fa9b