Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Hana Sysalova"'
Publikováno v:
Journal of Service Management, 2016, Vol. 27, Issue 2, pp. 63-90.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-06-2015-0193
Publikováno v:
Journal of Service Management. 27:63-90
Purpose – While the links between customer word-of-mouth and desirable organizational outcomes have been widely studied, the possibility that customers might routinely exaggerate their consumption experience stories has been neglected. The paper ai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::294d27cdb0812ae8a964b40da3e9e1bd
https://doi.org/10.1108/josm-06-2015-0193
https://doi.org/10.1108/josm-06-2015-0193