Výsledky vyhledávání - "Hamzah Denny Subagio"

Influence of Packaging Design, Promotion and Brand Image on Consumer Buying Interest (Study Case of Consumers Glek-Glek Tea Nganjuk)

Autor: Hamzah Denny Subagio, I Nyoman Sudapet, Ratna Ningtyas Nur Romadhona

Publikováno v: IJIEEB : International Journal of Integrated Education, Engineering and Business. 1:68-78

This study aims to determine the effect of packaging design, promotion and brand image on consumer buying interest in NganjukGlek-Glek Tea. The population used in this study were consumers of Glek-Glek Tea Nganjuk with 100 respondents. The data analy

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6762cf1a4274b5ae13dacc069366f705
https://doi.org/10.29138/ijieeb.v1i2.762

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The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya

Autor: I Nyoman Sudapet, Weni Widiasti Ningrum, Hamzah Denny Subagio

Publikováno v: IJIEEB : International Journal of Integrated Education, Engineering and Business. 1:19-29

Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ef2ac275e05ae986ddb5b001c8fd3d99
https://doi.org/10.29138/ijieeb.v1i1.795

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