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pro vyhledávání: '"Hamidreza Esmaili Givi"'
Autor:
Nastaran Hajiheydari, Mohammad Bakhtiar Nasrabadi, Hamidreza Esmaili Givi, Mohammad Soltani Delgosha
Publikováno v:
Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī, Vol 6, Iss 17, Pp 23-47 (2007)
The main purpose of this research is to develop and test a model to enhance our understanding of “How consumers evaluate online and offline channels and how the formation of online and offline purchase intensions and perceived value increase”. In
Externí odkaz:
https://doaj.org/article/62e04202f20341dda47688a7109dadf9
Autor:
Mohammad Soltani Delgosha, Hamidreza Esmaili Givi, Mohammad Bakhtiar Nasrabadi, Nastaran Hajiheydari
Publikováno v:
Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī, Vol 6, Iss 17, Pp 23-47 (2007)
The main purpose of this research is to develop and test a model to enhance our understanding of “How consumers evaluate online and offline channels and how the formation of online and offline purchase intensions and perceived value increase”. In