Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Hamad Ghadir"'
Publikováno v:
International Journal of Data and Network Science, Vol 5, Iss 4, Pp 691-702 (2021)
This paper investigates the impact of post-purchase user generated content (UGC) and traditional reference groups on the purchase intentions for electronic products (e-products) among young consumers in Jordan. To achieve this, a descriptive methodol
Externí odkaz:
https://doaj.org/article/a0a8a16248ff499cb90db59c281833cc
Autor:
Qandos, Nour, Hamad, Ghadir, Alharbi, Maitha, Alturki, Shatha, Alharbi, Waad, Albelaihi, Arwa A.
Publikováno v:
In Journal of King Saud University - Computer and Information Sciences February 2024 36(2)
Publikováno v:
International Journal of Data and Network Science
International Journal of Data and Network Science, Vol 5, Iss 4, Pp 691-702 (2021)
International Journal of Data and Network Science, Vol 5, Iss 4, Pp 691-702 (2021)
This paper investigates the impact of post-purchase user generated content (UGC) and traditional reference groups on the purchase intentions for electronic products (e-products) among young consumers in Jordan. To achieve this, a descriptive methodol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::85dc221d4b15a0350d3e7b07a7219991
https://doi.org/10.5267/j.ijdns.2021.7.012
https://doi.org/10.5267/j.ijdns.2021.7.012