Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Haleuš, Jasenka"'
Autor:
Haleuš, Jasenka1 jasenka.haleus@fos-unm.com, Faganel, Armand2 armand.faganel@gmail.com
Publikováno v:
Journal of Universal Excellence (JUE) / Revija za Univerzalno Odličnost (RUO). Dec2023, Vol. 12 Issue 4, p336-355. 20p.
Autor:
Haleuš, Jasenka1 jasenka.haleus@fos-unm.si, Faganel, Armand2 armand.faganel@gmail.com
Publikováno v:
Journal of Universal Excellence (JUE) / Revija za Univerzalno Odličnost (RUO). Mar2022, Vol. 11 Issue 1, p1-24. 24p.
Tema rada je Primjena koncepta marketinga sadržaja na prodaju robne marke. Relevantnost teme očituje se u važnosti proučavanja marketinga sadržaja kao suvremenog marketinškog koncepta koji stvara snažne veze s potrošačem. Marketing sadržaja
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::231d01a3de335769aea0a13e0a067dcb
https://www.bib.irb.hr/971584
https://www.bib.irb.hr/971584
Posljednjih godina raste broj privatnih hostela koji se osnivaju u Gradu Zagrebu s ciljem ostvarenja prihoda za poduzetnike od kojih većina nisu hotelijeri te im nedostaju formalna znanja u ovoj djelatnosti. Motivi osnivanja često su različiti, a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::e4524ac793a8447c79f3fb13466980cb
https://www.bib.irb.hr/924136
https://www.bib.irb.hr/924136
Analysis of promotional activities in tourism of Zagreb county and Krapina-Zagorje county in Croatia
Purpose – of the paper is to assess the successfulness of marketing in tourism of Zagreb County and Krapina - Zagorje County from the perspective of continental tourism development and its marketing success. The research shows the amount of financi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::fb3c9e73ac589de5ffe3b2dc74cdb4ba
https://www.bib.irb.hr/853438
https://www.bib.irb.hr/853438