Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Hal MacFie"'
Publikováno v:
Journal of Industrial Textiles. 51:1412-1430
Product development teams frequently develop many prototypes for screening before launching into the marketplace. Gaining customer feedback on each prototype is impossible because of constraints, such as tight timelines, budget, etc. For innovation i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::66a06d5d0ad5b46c711fee01b90bfad3
https://doi.org/10.1177/1528083720901605
https://doi.org/10.1177/1528083720901605
© 2019 Elsevier Ltd Humans are innately predisposed to enjoy sweetness. However, excessive sugar consumption has been linked to a range of health issues. In order to develop an effective strategy to provide customised products and promote healthy ea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::207d58fc428c8d36f6a24f1aaf504319
Autor:
Hal Macfie, Wilatsana Posri
Publikováno v:
Journal of Sensory Studies. 23:835-851
We investigate the reliability and predictive power (correspondence with home-use test [HUT] outcomes) of central location tests (CLTs) using a tea bag product. The setting involves three different CLT testing contexts reflecting “natural versus co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec2e4d07cab73c86105e9953063760f7
https://doi.org/10.1111/j.1745-459x.2008.00190.x
https://doi.org/10.1111/j.1745-459x.2008.00190.x
Publikováno v:
Journal of Sensory Studies. 20:17-27
Free-choice profiling (FCP) was carried out in order to investigate how naive consumers (who had never tried the product before) described and perceived passion-fruit juice. This method allows participants to use their own attributes to describe and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cfa5c30289dff70c58b1750f270ea1dd
https://doi.org/10.1111/j.1745-459x.2005.050604.x
https://doi.org/10.1111/j.1745-459x.2005.050604.x
Publikováno v:
Scopus-Elsevier
Consumers unfamiliar with passion-fruit juice were presented with 24 computer generated package images on which six packaging factors (background color, picture, information, brand, language and shape) had been manipulated and asked to give scores fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a3fe6ef8003f7298cbaa43b8092d44ce
https://doi.org/10.1111/j.1745-459x.2003.tb00401.x
https://doi.org/10.1111/j.1745-459x.2003.tb00401.x
Autor:
Hal Macfie, Rosires Deliza
Publikováno v:
Journal of Sensory Studies. 11:103-128
Expectations are generated by a variety of factors. We indicate a flow chart for the role of expectations at the point of choice and in influencing sensory perception at the time of consumption. We review the sparse literature on how advertising, pac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d3ecbbc3e8c1ef2ddf9ecd4c39998101
https://doi.org/10.1111/j.1745-459x.1996.tb00036.x
https://doi.org/10.1111/j.1745-459x.1996.tb00036.x
Autor:
Hal MacFie, Sara R. Jaeger
Publikováno v:
Consumer-driven innovation in food and personal care products
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3879bbff9c78c51fdb67a176e82b57cb
https://doi.org/10.1533/9781845699970
https://doi.org/10.1533/9781845699970
Autor:
S R Jaeger, Hal MacFie
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected