Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Hakkyun Kim"'
Publikováno v:
Asia Marketing Journal, Vol 20, Iss 4, Pp 49-64 (2019)
In this research, two studies show that the bodily experience of holding objects in the hand is tied to the mental concept of acquiring material wealth. Holding objects in the hand (a) increased people’s desires for possessing fairly luxurious good
Externí odkaz:
https://doaj.org/article/84734b531027445591bb0d88a03d741b
Publikováno v:
Asia Marketing Journal, Vol 17, Iss 1, Pp 149-160 (2015)
Social enterprises that seek to pursue socially desirable goals through economic profits have received considerable attention in recent years. Despite the widespread attention paid to social enterprises, they often achieve limited success in markets.
Externí odkaz:
https://doaj.org/article/aa1a6db5c7ee48a987373382d63fb31c
Publikováno v:
Gadjah Mada International Journal of Business, Vol 16, Iss 3, Pp 205-221 (2014)
A great deal of attention has surrounded the role of embodied cognition in human judgments; however, it has received very little research attention, especially in the marketing field. This research is based on the idea that the act of cutting can act
Externí odkaz:
https://doaj.org/article/d066a815e05e4e36ad1922e1c2207730
Publikováno v:
AMA Summer Academic Conference Proceedings; 2024, Vol. 35, p370-374, 5p
Publikováno v:
Journal of Consumer Studies. 34:1-16
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b18ad4b966f0c724325a144cdd3feab2
https://doi.org/10.35736/jcs.34.1.1
https://doi.org/10.35736/jcs.34.1.1
Publikováno v:
Journal of Consumer Studies. 33:1-15
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0508d567d43dbfbbf833a29e5f8511b9
https://doi.org/10.35736/jcs.33.6.1
https://doi.org/10.35736/jcs.33.6.1
Autor:
Roza Ulan, Hakkyun Kim
Publikováno v:
Korean Journal of Marketing. 37:107-122
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c730ea2e0f9baedbfb67f5a483ae4655
https://doi.org/10.15830/kjm.2022.37.1.107
https://doi.org/10.15830/kjm.2022.37.1.107
Publikováno v:
Journal of the Association for Consumer Research. 3:477-489
When people succeed in a challenging task after using a product associated with a good luck superstition cue, will they infer that their superstitious consumption is a key reason for their ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ec2b30a1062141cdaab7092eb17f8dd
https://doi.org/10.1086/699207
https://doi.org/10.1086/699207
Publikováno v:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 36:295-305
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::50b3ca46a223d256f163e87707c6184b
https://doi.org/10.1002/cjas.1498
https://doi.org/10.1002/cjas.1498
Publikováno v:
Journal of channel and retailing. 22:39-50
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::150762b372ea65c2c739900e61807bd4
https://doi.org/10.17657/jcr.2017.01.30.3
https://doi.org/10.17657/jcr.2017.01.30.3