Zobrazeno 1 - 10
of 67
pro vyhledávání: '"Haipeng (Allan) Chen"'
Publikováno v:
Nankai Business Review; 2024, Vol. 27 Issue 3, p234-246, 13p
Autor:
Sanjay Jain, Haipeng (Allan) Chen
Publikováno v:
Management Science. 69:2383-2400
It is generally acknowledged that sunk cost bias leads to suboptimal decisions, such as escalation of commitment. Some researchers, however, suggest that sunk cost bias can be beneficial when consumers have self-control problems. In this paper we exp
Publikováno v:
Psychology & Marketing. 39:1920-1932
Autor:
Kunter Gunasti, Haipeng (Allan) Chen
Publikováno v:
Journal of Consumer Psychology. 33:133-142
Publikováno v:
Journal of Business Research. 139:134-144
This study examines the impact of online review picture background and its interplay with product type and review features (e.g., star rating, texts) on consumers' purchase intention. Consumers make inferences about the reviewers' socioeconomic statu
Publikováno v:
Journal of Business & Industrial Marketing. 37:1169-1181
PurposeThe purpose of this paper is to propose an overarching unifying theory where first-mover advantages are a conditional effect, not a main effect. By offering a closer look at how the firm, market and product characteristics influence the supply
Publikováno v:
Journal of Consumer Psychology. 32:484-491
Autor:
Brady T Hodges, Haipeng (Allan) Chen
Publikováno v:
Journal of Consumer Research. 48:1050-1072
Across three laboratory studies, a biometric eye tracking and facial recognition experiment, and a secondary data analysis, we reveal the unique interaction of consumer numeracy and numerical processing fluency as a significant determinant of consume
Publikováno v:
Information Systems Research. 32:633-652
Practice-Oriented Abstract
Publikováno v:
International Journal of Consumer Studies. 46:449-458