Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Hai Giang HA"'
Publikováno v:
Business, Management and Economics Engineering, Vol 22, Iss 1 (2024)
Purpose – This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology
Externí odkaz:
https://doaj.org/article/747b8eee727942e98203d05f14531b6b
Publikováno v:
Business, Management & Economics Engineering; 2024, Vol. 22 Issue 1, p112-137, 26p