Zobrazeno 1 - 10
of 78
pro vyhledávání: '"Haemoon Oh"'
Publikováno v:
Journal of Hospitality & Tourism Research. 47:NP18-NP32
Since COVID-19, people appreciate fully immersing themselves in nature. Bringing elements of nature into service spaces has been an important concern for marketers. Yet, there have been only a few studies addressing the impact of natural and biophili
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::645ef9f05d48f784b1e397db1b1616fb
https://doi.org/10.1177/10963480221134547
https://doi.org/10.1177/10963480221134547
Publikováno v:
International Journal of Contemporary Hospitality Management.
Purpose This study aims to advance the understanding of the relationships between employee engagement (EE), satisfaction and turnover intention (TI) beyond their known linear functions by providing a set of significant empirical evidence on nonlinear
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9316b79fd0b5e0e58afcae81d6a1583e
https://doi.org/10.1108/ijchm-05-2022-0661
https://doi.org/10.1108/ijchm-05-2022-0661
Autor:
Haemoon Oh, Seonjeong (Ally) Lee
Publikováno v:
Journal of Business Research. 129:455-464
Given increased branding competition in the hotel industry, it is imperative to explore the importance of marketing communications in generating desirable customer responses. Building on previous anthropomorphism research, two experiments in this res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ce46bba9e0648f0437a8b9fc4ad3d8e2
https://doi.org/10.1016/j.jbusres.2019.09.053
https://doi.org/10.1016/j.jbusres.2019.09.053
Publikováno v:
Journal of Product & Brand Management. 30:104-117
PurposeThis study aims to investigate how and why traveling consumers choose globally branded/operated, instead of locally branded, hotels when traveling to another country.Design/methodology/approachBuilding on signaling theory, the authors conceptu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c66e977d11b5293d05be949e11acbc7
https://doi.org/10.1108/jpbm-08-2019-2509
https://doi.org/10.1108/jpbm-08-2019-2509
Publikováno v:
Journal of Travel Research. 60:1018-1038
While scholarly inquiry into Airbnb has experienced an exponential growth in the tourism literature, the role of the environmental stimuli of Airbnb experiences in creating consumer enjoyment is underexplored. Adopting the Mehrabian-Russell model, th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::298cd31f404adb3faf5ee4070feb88b3
https://doi.org/10.1177/0047287520921241
https://doi.org/10.1177/0047287520921241
Publikováno v:
Tourism Management. 67:224-236
Airbnb is widely recognized as a disruptive innovation in the tourism industry. While separate studies have examined various factors affecting consumers' adoption of Airbnb, the literature has largely focused on a handful of factors in isolation. Ado
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4592c29dedc576cb3abc0600b30d6ca9
https://doi.org/10.1016/j.tourman.2018.01.009
https://doi.org/10.1016/j.tourman.2018.01.009
Publikováno v:
Journal of Global Scholars of Marketing Science. 28:68-85
Sensory marketing enables visualization of intangible services, helping to promote customers’ future hotel experiences. This study investigates how sensory information, brand relationships,...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bfd798834b867ec83db3bfc56e58ac4d
https://doi.org/10.1080/21639159.2017.1410772
https://doi.org/10.1080/21639159.2017.1410772
Autor:
Seonjeong (Ally) Lee, Haemoon Oh
Publikováno v:
Tourism Management. 62:147-158
The benefits of tourism have been drawing a great deal of attention from tourists, community, and society alike. This study investigates how tourists' story sharing activities influence their post-purchase behavioral process, depending on different c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7bed71312a392f86ec9fe047e374a52c
https://doi.org/10.1016/j.tourman.2017.04.005
https://doi.org/10.1016/j.tourman.2017.04.005
Autor:
Haemoon Oh, Miyoung Jeong
Publikováno v:
International Journal of Hospitality Management. 65:115-124
• Extended social exchange theory in application to the business to business relationship between destination management companies and meeting planners.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d8b5a9980ff3b98760897b27539ae7f
https://doi.org/10.1016/j.ijhm.2017.06.004
https://doi.org/10.1016/j.ijhm.2017.06.004
Publikováno v:
International Journal of Contemporary Hospitality Management. 29:1814-1833
Purpose Building upon previous research on country-of-origin. This study aims to investigate whether the effects of country-of-origin extend to the hotel industry, based on associative network and signaling theories. Design/methodology/approach Based
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3e88631cfca04823213d46b013049a8
https://doi.org/10.1108/ijchm-11-2014-0577
https://doi.org/10.1108/ijchm-11-2014-0577