Zobrazeno 1 - 10
of 12
pro vyhledávání: '"HaeJung Maria Kim"'
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 24:555-570
PurposeDrawn from the P-A-D approach, the purposes of this study are (1) to investigate the impacts of website attributes on emotional branding process, and (2) to examine the mediating effects of three affective dimensions of pleasure, arousal and d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d53c2803f0e0552899e4ebde827c8cda
https://doi.org/10.1108/jfmm-03-2019-0055
https://doi.org/10.1108/jfmm-03-2019-0055
Autor:
HaeJung Maria Kim, Miyoung Chong
Publikováno v:
Quality & Quantity. 54:315-333
Scholars have shown much interest in whether diffusion is inflated through planting a piece of information by influential people (influentials). Although a few attempts have been made to discover structural gaps or gap fillers in the Twitter network,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7918aec0aed55c1a382c402b7b864051
https://doi.org/10.1007/s11135-019-00952-z
https://doi.org/10.1007/s11135-019-00952-z
Publikováno v:
Sustainability
Volume 13
Issue 2
Sustainability, Vol 13, Iss 558, p 558 (2021)
Volume 13
Issue 2
Sustainability, Vol 13, Iss 558, p 558 (2021)
Increased demands for sustainable apparel products require research to understand better how to encourage sustainable buying behavior effectively, especially in the understudied areas of cross-cultural research. This study, which includes respondents
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::949ed797e6c3968418fd3f06074a166c
Publikováno v:
Pivoting for the Pandemic.
Sephora's platform can be of value by its' unique, open-sell environment with an ever-increasing product assortment in omnichannel. Focusing on Sephora's Twitter communication, this study explored the network and visualized the four indie-brand' soci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9574bdff228bb3c22f687dbd952d787
https://doi.org/10.31274/itaa.11712
https://doi.org/10.31274/itaa.11712
Publikováno v:
Sustainability, Vol 12, Iss 3476, p 3476 (2020)
Sustainability
Volume 12
Issue 8
Sustainability
Volume 12
Issue 8
Given that novel merchandising informatics is seen as a better approach to studying eco-friendly markets, this study aimed to explore consumer socialization of sustainable networks based on the theory of consumer socialization. By employing social ne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4c2aee81e5cc0e8b0bb5d33ad1f0cbb5
https://www.mdpi.com/2071-1050/12/8/3476
https://www.mdpi.com/2071-1050/12/8/3476
Publikováno v:
Fashion business. 20:32-51
KakaoTalk has become a reputed mobile social network and an inseparable part of people`s lives by leading the mobile industry in South Korea. However, there is a lack of studies in academia regarding perception of the consumers and assessment toward
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d9fbee82b52fb71d7ea4a8f1cdf5ef5b
https://doi.org/10.12940/jfb.2016.20.6.32
https://doi.org/10.12940/jfb.2016.20.6.32
Publikováno v:
Electronic Commerce Research and Applications. 43:100998
Integrating the psychological theories of 'cue utilization' and 'trust online', this study identifies the cues in Instagram posts that build trust, in turn mediating consumers' positive attitudinal responses toward the branded products. The survey da
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6fa2cc2a42a7cac89c29b9ac13b78724
https://doi.org/10.1016/j.elerap.2020.100998
https://doi.org/10.1016/j.elerap.2020.100998
Publikováno v:
Anatolia. 25:13-23
Given the importance of travellers’ reviews as a source of travel-related information, source credibility is becoming an increasingly crucial issue in terms of research and application. This study examines the role of self-disclosed personal profil
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d69f66bcd47319979194dfb8bc3aaa2
https://doi.org/10.1080/13032917.2013.820203
https://doi.org/10.1080/13032917.2013.820203
Well-structured brand websites can develop consumer purchase confidence and positive emotions with the brand (Park & Stoel, 2005) and further develop consumer resonances (Huang et al., 2015). The function of emotion conveyed through website attribute
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::704e32f84b54018925f54b633d5a87fe
https://doi.org/10.31274/itaa_proceedings-180814-1496
https://doi.org/10.31274/itaa_proceedings-180814-1496
