Zobrazeno 1 - 5
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pro vyhledávání: '"Haddad, Hanadi"'
Publikováno v:
In Computers in Human Behavior March 2014 32:276-283
Akademický článek
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Autor:
Medley, Stuart, Haddad, Hanadi
Publikováno v:
International Journal of the Image; 2011, Vol. 1 Issue 2, p145-156, 12p, 1 Color Photograph, 1 Illustration, 4 Diagrams
Publikováno v:
Journal of Advertising Research. 50:154-161
This study used a sample of the general public in Australia to test whether programrelated interactive banners superimposed over commercials during programming breaks would reduce channel changing. Interaction with the banners reduced channel changes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c1fcd7fd1778b5bb0b4472d447281cde
https://doi.org/10.2501/s0021849910091312
https://doi.org/10.2501/s0021849910091312
We compare advergames played on a PC to normal and interactive TV commercials.Results show that telepresence and involvement improve brand attitude.But there were no significant differences between the PC, TV, and iTV ad types.PC advergames are, ther
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8c5a3f04055ed6b5ede5a6ae4fc96944
https://hdl.handle.net/11541.2/118914
https://hdl.handle.net/11541.2/118914
