Zobrazeno 1 - 10
of 39
pro vyhledávání: '"HYOWON HYUN"'
Publikováno v:
Asia Marketing Journal, Vol 23, Iss 2, Pp 68-91 (2021)
In the retail industry, managing companies’ ethical environments is critical because it is associated with employee satisfaction and performance. Despite the increasing demand to understand the role of salespersons’ ethical climate and value on b
Externí odkaz:
https://doaj.org/article/e7ed724730a64733ae68df56985391bb
Publikováno v:
Asia Marketing Journal, Vol 21, Iss 2, Pp 99-115 (2019)
Branding strategy is important in the hyper-competitive luxury industry. In digitalized market environments, it is critical for luxury brands to transfer their established brand equity from the offline market to the online market. The purpose of this
Externí odkaz:
https://doaj.org/article/4010025b6a7047e69c5775544a249a3a
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
Service providers personality traits is one of important determinants to deliver proper service to customers to make them satisfied in service delivery. Despite numerous studies on personality traits and emotional labor, little empirical work has bee
Externí odkaz:
https://doaj.org/article/d7060e516b52403a8b2549644a9bbdd0
Publikováno v:
Asia Marketing Journal, Vol 19, Iss 4, Pp 15-36 (2018)
Vietnamese luxury market is rapidly growing, however, there is a few researches on Vietnamese consumers’ perceptions of luxury products and influential factors in purchasing intention. The purpose of this study is to explore Vietnamese consumers’
Externí odkaz:
https://doaj.org/article/68144f16d8e64a63b8e9a68fafef2fdf
Publikováno v:
Frontiers in Psychology, Vol 10 (2019)
A conceptual model articulating the nature of customer expectations and satisfaction over services was proposed with emotional factors. Five propositions about consumer emotional service expectations as a primary antecedent toward confirmation, perce
Externí odkaz:
https://doaj.org/article/38411ab77d784cfa8797bad459344357
Publikováno v:
Frontiers in Psychology, Vol 10 (2019)
Since service providers directly conduct emotional labor to customers, it is important to identify the factors influencing emotional labor of service providers. Even though the studies identifying the predisposing factors influencing emotional labor
Externí odkaz:
https://doaj.org/article/9469b139c3194bbeaf17bbaac4e4e759
Publikováno v:
Frontiers in Psychology, Vol 10 (2019)
Despite the growing body of research on emotional labor, little has been known about the social consequences of emotional labor. Drawing on emotional dissonance theory, the authors investigate the relationship between the felt emotional dissonance an
Externí odkaz:
https://doaj.org/article/6d7db62a0ddd428daf9a0b5d851683b1
Publikováno v:
International Journal of Retail & Distribution Management. 51:484-502
PurposeThe purpose of this study is to develop a conceptual model to examine the effect of word-of-mouth in the retailing of Chinese consumer electronics in the US. This study aims to show that word-of-mouth affects directly or indirectly consumer tr
Publikováno v:
Journal of Strategic Marketing. :1-25
Publikováno v:
Journal of Retailing and Consumer Services. 74:103394