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pro vyhledávání: '"HUSSAIN, ANA"'
Autor:
HUSSAIN, ANA, ALI, ZAHID
Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior (purchase intention and attitude towards the brand) while considering the follower
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-37723
