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of 13 171
pro vyhledávání: '"HF5410-5417.5"'
Publikováno v:
Innovative Marketing, Vol 20, Iss 4, Pp 112-120 (2024)
In the context of a rapidly evolving digital landscape, the co-creation of value with customers has gained importance in both academic and business realms, particularly within the hospitality sector. This study aims to analyze the integration of valu
Externí odkaz:
https://doaj.org/article/6be095b8083447a3a0df78b49808edb0
Publikováno v:
Innovative Marketing, Vol 20, Iss 4, Pp 100-111 (2024)
In the digital age, viral marketing has emerged as a key driver in shaping brand equity, particularly in the highly competitive Egyptian home appliances sector. Traditional marketing strategies have proven insufficient in reaching consumers with the
Externí odkaz:
https://doaj.org/article/09edb64bea6a44eaa5e712a4a455b843
Publikováno v:
Innovative Marketing, Vol 20, Iss 4, Pp 85-99 (2024)
This article seeks to investigate how safety and security affect consumers’ tendency to use electronic wallets in Hanoi. The study was conducted based on data using Google Forms, with a total of 237 valid responses. For data analysis, this research
Externí odkaz:
https://doaj.org/article/e0a48daadb0b4c46a1fdff3e748ed92e
Autor:
Saumi Roy, Sheelan Misra
Publikováno v:
Innovative Marketing, Vol 20, Iss 4, Pp 74-84 (2024)
In today’s fiercely competitive realm of higher education, Integrated Marketing Communications (IMC) have emerged as a crucial approach for institutions to effectively connect with prospective students. This study examines the influence of IMC stra
Externí odkaz:
https://doaj.org/article/fd811c34663f42dd95c6f340cd276049
Autor:
Man The Nguyen
Publikováno v:
Innovative Marketing, Vol 20, Iss 4, Pp 62-73 (2024)
Online travel agencies have profoundly influenced the travel industry by offering numerous essential advantages to both consumers and service providers. This paper aims to examine the factors that influence the intention to continue using online trav
Externí odkaz:
https://doaj.org/article/1e045cc077a446c2a5f6dfec875ee217
Autor:
Amer Morshed
Publikováno v:
Innovative Marketing, Vol 20, Iss 4, Pp 41-51 (2024)
Amid rapid technological advancements, the telecommunications sector in the United Arab Emirates increasingly adopts big data analytics to optimize customer relationship management. This study investigates the effects of big data on customer satisfac
Externí odkaz:
https://doaj.org/article/832a322906564c2c9319daadffe79682
Publikováno v:
Innovative Marketing, Vol 20, Iss 4, Pp 52-61 (2024)
The primary aim of this research is to investigate the effects of Advertisement Presentation of Contents (APC) and Advertisement Visual Types (AVT) on the eWOM of Sharia hotels. A quantitative approach was utilized, analyzing 202 Instagram posts from
Externí odkaz:
https://doaj.org/article/78527f26f6ac4c7fa36b1f58350ce729
Autor:
Oana-Cristina MOGOȘ
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 2, Pp 21-30 (2024)
The present paper aims to determine the main impact of artificial intelligence (AI) tools and practices on corporate social responsibility (CSR). The center of the interest of the study is how emerging technologies have an influence on areas such as
Externí odkaz:
https://doaj.org/article/29c7c8abb3a944cdab0af4102cc03379
Publikováno v:
Innovative Marketing, Vol 20, Iss 4, Pp 25-40 (2024)
The study explores the moderating role of peer conformity on the relationship between self-concept, economic literacy, and e-money adoption with the consumptive behavior of university students, specifically those receiving the KIP Kuliah scholarship
Externí odkaz:
https://doaj.org/article/ba0013dedfd843f6b47d673507075be2
Autor:
Roland GOLDBERG
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 2, Pp 7-20 (2024)
This study explored the motivational drivers that influence customers’ decisions to frequent physical fashion retail stores in South Africa, so as to be more competitive and customer-satisfaction driven in the face of challenges orchestrated by inc
Externí odkaz:
https://doaj.org/article/7cb8a2f44477405ebd6030151a3205dc