Zobrazeno 1 - 10
of 655
pro vyhledávání: '"H. Wortzel"'
Publikováno v:
Heliyon, Vol 8, Iss 3, Pp e09037- (2022)
The brain maintains homeostasis of neural excitation in part through the receptor-mediated signaling of Glutamate (Glu) and Gamma Amino Butyric Acid (GABA), but localized injuries cause cellular release of excess Glu leading to neurotoxicity. The lit
Externí odkaz:
https://doaj.org/article/482b83dca699453d8d97753615a28d6f
Publikováno v:
Heliyon. 8(3)
The brain maintains homeostasis of neural excitation in part through the receptor-mediated signaling of Glutamate (Glu) and Gamma Amino Butyric Acid (GABA), but localized injuries cause cellular release of excess Glu leading to neurotoxicity. The lit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::284fd329981c455d1f81a1767beebb60
https://pubmed.ncbi.nlm.nih.gov/35309405
https://pubmed.ncbi.nlm.nih.gov/35309405
Publikováno v:
Global Business ISBN: 9780429430213
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9c7429fb295e26e82278a77f7787bc4
https://doi.org/10.4324/9780429430213-12
https://doi.org/10.4324/9780429430213-12
Publikováno v:
Journal of International Marketing. 1997, Vol. 5 Issue 4, p7-10. 4p.
Akademický článek
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Publikováno v:
Journal of International Marketing. 5:53-72
In drawing attention to certain important gaps in the export marketing literature, this paper reports on a systematic study of critical factors for export success of small and medium-sized manufacturing firms in Canada. In this ethnocentric context,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b98973c15562058aecb4f61d3672b2dc
https://doi.org/10.1177/1069031x9700500405
https://doi.org/10.1177/1069031x9700500405
Autor:
Lawrence H. Wortzel, Gerald E. Smith
Publikováno v:
Psychology and Marketing. 14:121-143
This research builds on framing and anchoring and adjustment research and proposes suggested frames of reference as a means to influence buyer behavior. Theory and hypotheses are tested in an experiment of video camera purchases. The empirical result
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a619d41c5c36fa8a778681b6d7de9ee2
https://doi.org/10.1002/(sici)1520-6793(199703)14:2<121::aid-mar2>3.0.co
https://doi.org/10.1002/(sici)1520-6793(199703)14:2<121::aid-mar2>3.0.co
Publikováno v:
Journal of Retailing. 71:297-315
The traditional channels paradigm suggests increasing one 's relative power within the manufacturer/ retailer dyad. Manufacturers should focus instead on increasing total marketplace power of their dyads against other manufacturer/retailer dyads. Ret
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8fb444cf2b108e019852cb0f6da308c0
https://doi.org/10.1016/0022-4359(95)90027-6
https://doi.org/10.1016/0022-4359(95)90027-6
Publikováno v:
Journal of Marketing Channels. 4:103-124
This paper seeks to accomplish three related goals. In the first part, we develop the premise that delivered service quality at a franchise outlet will be a function of the quality of relationship between franchisors and their franchisees. Next, we r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4be8147e3b36a271550be38cae80d63
https://doi.org/10.1300/j049v04n01_07
https://doi.org/10.1300/j049v04n01_07
Autor:
Lawrence H. Wortzel, Shengliang Deng
Publikováno v:
Journal of Business Research. 32:41-47
Exporters from the Asian developing countries face ever increasing competition as they try to penetrate the United States market. To compete successfully, exporters must understand the purchasing behavior of U.S. importers. This article presents the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebd771ec60f772e803e6370808505e47
https://doi.org/10.1016/0148-2963(94)00008-3
https://doi.org/10.1016/0148-2963(94)00008-3